Advertising Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/advertising/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 27 Nov 2024 12:57:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Black Friday 2024: Navigating the Challenges and Opportunities https://www.exchangewire.com/blog/2024/11/27/black-friday-2024-navigating-the-challenges-and-opportunities/ Wed, 27 Nov 2024 12:32:05 +0000 https://www.exchangewire.com/?p=1765157 How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? 

In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

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]]> Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership https://www.exchangewire.com/blog/2024/11/04/trio-of-senior-vice-presidents-promoted-to-adforms-senior-leadership/ Mon, 04 Nov 2024 09:50:21 +0000 https://www.exchangewire.com/?p=1764510 Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership. 

Jonas Hjorth [...]

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]]> Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows  https://www.exchangewire.com/blog/2024/11/04/sky-faces-bill-for-underpaying-ad-partners-meta-digital-ad-growth-slows/ Mon, 04 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764501 News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed 

Sky Faces Bill for Underpaying Ad Partners

Sky is facing a bill of hundreds of millions of pounds following a [...]

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]]> Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux https://www.exchangewire.com/blog/2024/10/28/opti-digital-welcomes-nadia-rabhi-as-publisher-development-director-for-france-benelux/ Mon, 28 Oct 2024 10:19:21 +0000 https://www.exchangewire.com/?p=1764320 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. 

This strategic hire aligns with Opti Digital’s remarkable global [...]

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]]> Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all’IAB Forum 2024 https://www.exchangewire.com/blog/2024/10/22/invibes-e-phd-media-svelano-le-nuove-frontiere-dello-smart-targeting-con-la-compagnie-alliab-forum-2024/ Tue, 22 Oct 2024 08:15:00 +0000 https://www.exchangewire.com/?p=1764110 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

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]]> Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy https://www.exchangewire.com/blog/2024/10/22/invibes-phd-media-unveil-new-frontiers-in-smart-targeting-with-la-compagnie-at-iab-forum-2024-italy/ Tue, 22 Oct 2024 07:12:44 +0000 https://www.exchangewire.com/?p=1764104 Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

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]]> Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes https://www.exchangewire.com/blog/2024/10/17/invibes-renforce-son-equipe-commerciale-afin-de-developper-sa-croissance-internationale-et-des-solutions-publicitaires-innovantes/ Thu, 17 Oct 2024 10:30:00 +0000 https://www.exchangewire.com/?p=1763960 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

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]]> Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions https://www.exchangewire.com/blog/2024/10/17/invibes-expands-commercial-team-in-france-to-support-international-growth-innovative-ad-solutions/ Thu, 17 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1763955 Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

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]]> XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising https://www.exchangewire.com/blog/2024/10/15/xpln-ai-secures-usd8mn-6-1mn-to-change-advertising/ Tue, 15 Oct 2024 08:10:00 +0000 https://www.exchangewire.com/?p=1763627 Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. 

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]

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]]> CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising https://www.exchangewire.com/blog/2024/10/09/cpca-ico-begin-development-of-worlds-first-regulator-approved-privacy-certification-for-digital-advertising/ Wed, 09 Oct 2024 09:16:14 +0000 https://www.exchangewire.com/?p=1763760 Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

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