Advertiser Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/advertiser/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 13:39:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video  https://www.exchangewire.com/blog/2024/11/28/teads-justin-taylor-on-how-advertisers-can-take-full-advantage-of-video/ Thu, 28 Nov 2024 13:39:11 +0000 https://www.exchangewire.com/?p=1765233 In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

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]]> Black Friday 2024: Navigating the Challenges and Opportunities https://www.exchangewire.com/blog/2024/11/27/black-friday-2024-navigating-the-challenges-and-opportunities/ Wed, 27 Nov 2024 12:32:05 +0000 https://www.exchangewire.com/?p=1765157 How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? 

In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

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]]> Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences https://www.exchangewire.com/blog/2024/11/20/permutive-index-exchange-expand-partnership-to-unlock-premium-publisher-audiences/ Wed, 20 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1764985 Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

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]]> Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK https://www.exchangewire.com/blog/2024/11/13/taptap-digital-hires-olivia-adams-robert-morrison-as-sales-directors-to-drive-growth-in-the-uk/ Wed, 13 Nov 2024 12:23:11 +0000 https://www.exchangewire.com/?p=1764831 Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]

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]]> New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID https://www.exchangewire.com/blog/2024/10/30/new-creepy-clown-campaign-from-six-flags-is-the-scariest-ad-of-all-time-according-to-new-ai-ranking-by-daivid/ Wed, 30 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764367 A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID. 

Ahead of Fright Night, the global creative effectiveness platform [...]

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]]> Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson https://www.exchangewire.com/blog/2024/10/22/examining-instream-vs-outstream-video-ads-with-teads-charlotte-cook-anderson/ Tue, 22 Oct 2024 10:47:00 +0000 https://www.exchangewire.com/?p=1764114 In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream

Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

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]]> MGID Expands Senior Leadership Team with New Global Hires https://www.exchangewire.com/blog/2024/10/15/mgid-expands-senior-leadership-team-with-new-global-hires/ Tue, 15 Oct 2024 13:51:51 +0000 https://www.exchangewire.com/?p=1763912 Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]

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]]> PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works https://www.exchangewire.com/blog/2024/10/14/paypal-launches-ad-business-meta-expands-ad-placement-controls-and-brings-ai-chatbot-to-uk-privacy-certification-for-ad-tech-in-the-works/ Mon, 14 Oct 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763854 Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

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]]> Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties https://www.exchangewire.com/blog/2024/10/07/taboola-partners-with-jounce-media-to-verify-ad-inventory-is-free-from-made-for-advertising-mfa-properties/ Mon, 07 Oct 2024 11:56:50 +0000 https://www.exchangewire.com/?p=1763632 Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

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]]> Invibes Advertising refuerza su equipo directivo en España https://www.exchangewire.com/blog/2024/10/03/invibes-advertising-refuerza-su-equipo-directivo-en-espana/ Thu, 03 Oct 2024 11:34:59 +0000 https://www.exchangewire.com/?p=1763583 Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]

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