Targeting Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/targeting/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 11:55:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Avventurarsi in una nuova era di advertising per Viaggi e Turismo con le soluzioni innovative di Invibes https://www.exchangewire.com/blog/2024/11/26/avventurarsi-in-una-nuova-era-di-advertising-per-viaggi-e-turismo-con-le-soluzioni-innovative-di-invibes/ Tue, 26 Nov 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1765118 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta amplificando il suo impegno nei settori del Travel e Tourism con soluzioni innovative di advertising progettate per coinvolgere i viaggiatori in ogni fase del loro viaggio. Solo nell'ultimo anno, Invibes ha [...]

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]]> Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes https://www.exchangewire.com/blog/2024/11/26/une-nouvelle-ere-pour-les-secteurs-du-voyage-et-du-tourisme-grace-aux-solutions-publicitaires-innovantes-dinvibes/ Tue, 26 Nov 2024 12:30:00 +0000 https://www.exchangewire.com/?p=1765096 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour.

Au cours de l’année passée, Invibes a [...]

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]]> Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo https://www.exchangewire.com/blog/2024/11/26/invibes-lanza-nuevas-soluciones-especificas-para-el-sector-viajes-y-turismo/ Tue, 26 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1765100 A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [...]

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]]> Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions https://www.exchangewire.com/blog/2024/11/26/embarking-on-a-new-era-of-travel-tourism-advertising-with-invibes-innovative-solutions/ Tue, 26 Nov 2024 11:32:32 +0000 https://www.exchangewire.com/?p=1765086 Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. 

In the past year alone, Invibes has successfully [...]

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]]> A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss  https://www.exchangewire.com/blog/2024/11/21/a-year-from-launch-nano-marks-the-release-of-60-intent-personas-to-help-buyers-combat-signal-loss/ Thu, 21 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1765016 Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch. 

In the face [...]

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]]> NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising https://www.exchangewire.com/blog/2024/11/19/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/ Tue, 19 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1764951 In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

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]]> Ford Launches New Digital Campaign Targeting ‘Thrivers’ for its All-Electric Explorer Debut https://www.exchangewire.com/blog/2024/11/06/ford-launches-new-digital-campaign-targeting-thrivers-for-its-all-electric-explorer-debut/ Wed, 06 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764571 Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]

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]]> FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id https://www.exchangewire.com/blog/2024/10/28/freewheel-strengthens-its-compatibility-with-universal-identifiers-including-first-id/ Mon, 28 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764277 FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all’IAB Forum 2024 https://www.exchangewire.com/blog/2024/10/22/invibes-e-phd-media-svelano-le-nuove-frontiere-dello-smart-targeting-con-la-compagnie-alliab-forum-2024/ Tue, 22 Oct 2024 08:15:00 +0000 https://www.exchangewire.com/?p=1764110 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

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