SSP Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ssp/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 15:23:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East https://www.exchangewire.com/blog/2024/10/22/backlite-media-partners-with-viooh-to-bring-programmatic-dooh-to-the-middle-east/ Tue, 22 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764050 BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

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]]> Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences https://www.exchangewire.com/blog/2024/10/18/yahoo-id-solutions-continues-momentum-extends-publisher-availability-to-provide-publishers-better-roi-on-their-recognised-audiences/ Fri, 18 Oct 2024 10:20:48 +0000 https://www.exchangewire.com/?p=1764025 Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

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]]> Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe https://www.exchangewire.com/blog/2024/09/10/index-exchange-signs-john-tigg-as-senior-vice-president-buyer-development-europe/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762869 Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe. 

In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

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]]> Ad Tech Investment & M&A: It’s Back https://www.exchangewire.com/blog/2024/07/10/ad-tech-investment-ma-its-back/ Wed, 10 Jul 2024 08:04:14 +0000 https://www.exchangewire.com/?p=1761523 After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

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]]> MadTech Sketch: The Mechanics of Curation https://www.exchangewire.com/blog/2024/05/17/madtech-sketch-the-mechanics-of-curation/ Fri, 17 May 2024 08:38:14 +0000 https://www.exchangewire.com/?p=1760368 Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation.

Curation can be split into two parts - demand generation and activation, [...]

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]]> OpenX Elevates Joel Meyer to SVP of Engineering https://www.exchangewire.com/blog/2024/04/30/openx-elevates-joel-meyer-to-svp-of-engineering/ Tue, 30 Apr 2024 14:17:56 +0000 https://www.exchangewire.com/?p=1759994 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues [...]

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]]> Greenbids’ Guillaume Grimbert on the State of Sustainability in Programmatic  https://www.exchangewire.com/blog/2024/04/18/greenbids-guillaume-grimbert-on-the-state-of-sustainability-in-programmatic/ Thu, 18 Apr 2024 08:19:56 +0000 https://www.exchangewire.com/?p=1759587 In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

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]]> TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5  https://www.exchangewire.com/blog/2024/04/09/teqblaze-unveils-major-update-to-white-label-ssp-ad-exchange-platform-to-version-2-5/ Tue, 09 Apr 2024 09:09:51 +0000 https://www.exchangewire.com/?p=1759294 TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

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