PMP Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/pmp/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 10:35:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> MadTech Sketch: The Mechanics of Curation https://www.exchangewire.com/blog/2024/05/17/madtech-sketch-the-mechanics-of-curation/ Fri, 17 May 2024 08:38:14 +0000 https://www.exchangewire.com/?p=1760368 Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation.

Curation can be split into two parts - demand generation and activation, [...]

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]]> The MadTech Sketch: Curation for the Ad Tech Nation https://www.exchangewire.com/blog/2023/06/29/madtech-sketch-curation-for-the-ad-tech-nation/ Thu, 29 Jun 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1747624 In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape.

Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

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]]> Sharethrough The First Ad Exchange to Automatically Remove High-Carbon & Made-for-Advertising Sites https://www.exchangewire.com/blog/2023/06/15/sharethrough-the-first-ad-exchange-to-automatically-remove-high-carbon-made-for-advertising-sites/ Thu, 15 Jun 2023 08:40:03 +0000 https://www.exchangewire.com/?p=1746508 Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [...]

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]]> Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision https://www.exchangewire.com/blog/2023/05/03/adelaide-launches-new-high-attention-private-marketplaces-in-collaboration-with-microsoft-advertising-2/ Wed, 03 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744145 Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]

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]]> Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3 https://www.exchangewire.com/blog/2023/05/03/adelaide-launches-new-high-attention-private-marketplaces-in-collaboration-with-microsoft-advertising/ Wed, 03 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744139 Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]

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]]> Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers https://www.exchangewire.com/blog/2023/01/05/yahoo-makes-scope3-carbon-neutral-inventory-available-to-advertisers/ Thu, 05 Jan 2023 16:41:13 +0000 https://www.exchangewire.com/?p=1739401 Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to [...]

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]]> Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite https://www.exchangewire.com/blog/2022/12/21/audigent-integrates-experian-data-identity-capabilities-into-smartpmp-suite/ Wed, 21 Dec 2022 08:44:17 +0000 https://www.exchangewire.com/?p=1739185 Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces.

Advertisers can now activate using the world’s largest [...]

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]]> Didomi Releases Preference Management Platform https://www.exchangewire.com/blog/2022/01/18/didomi-releases-preference-management-platform/ Tue, 18 Jan 2022 20:22:39 +0000 https://www.exchangewire.com/?p=1654552 Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]

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]]> PMP Trends in the UK https://www.exchangewire.com/blog/2021/10/13/pmp-trends-uk/ Wed, 13 Oct 2021 14:06:12 +0000 https://www.exchangewire.com/?p=1625140 Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]

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