Geotargeting Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/geotargeting/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 25 Oct 2024 10:14:18 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten https://www.exchangewire.com/blog/2023/04/26/ctv-in-multichannel-media-strategies-interview-with-giovina-di-tonno-rakuten/ Wed, 26 Apr 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1743894 In association with Rakuten Advertising

In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

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]]> La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director https://www.exchangewire.com/blog/2022/11/24/la-location-intelligence-di-taptap-digital-sbarca-in-italia-con-un-nuovo-sales-director/ Thu, 24 Nov 2022 14:10:44 +0000 https://www.exchangewire.com/?p=1737885 Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]

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]]> Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground https://www.exchangewire.com/blog/2022/11/24/taptap-digitals-location-intelligence-lands-in-italy-with-a-new-sales-director-on-the-ground/ Thu, 24 Nov 2022 14:07:55 +0000 https://www.exchangewire.com/?p=1737876 Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]

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]]> Hivestack Launches North Asia’s First Programmatic Digital Out-of-Home (DOOH) Campaign in the USA https://www.exchangewire.com/blog/2022/06/21/hivestack-launches-north-asias-first-programmatic-digital-out-of-home-dooh-campaign-in-the-usa/ Tue, 21 Jun 2022 00:00:05 +0000 https://www.exchangewire.com/?p=1703868 June 21st, 2022 - Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via open exchange through the Hivestack DSP.
The campaign [...]

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]]> Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets https://www.exchangewire.com/blog/2021/06/23/loctite-achieves-24-6-sales-uplift-across-italy-by-using-blis-location-powered-targeting-to-drive-foot-traffic-into-supermarkets/ Wed, 23 Jun 2021 10:35:24 +0000 https://www.exchangewire.com/?p=1561229 Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

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]]> 51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology https://www.exchangewire.com/blog/2020/09/17/51degrees-partners-with-digital-element-to-offer-market-leading-geolocation-technology/ Thu, 17 Sep 2020 11:02:04 +0000 https://www.exchangewire.com/?p=1317740 Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients.
51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]

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]]> Placements.io Announces that Nextdoor Selected its Services for Revenue Management https://www.exchangewire.com/blog/2020/08/12/placements-io-announces-that-nextdoor-selected-its-services-for-revenue-management/ Wed, 12 Aug 2020 14:22:50 +0000 https://www.exchangewire.com/?p=1288363 The neighbourhood hub selects Placements for its flexible next-generation technology.
Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours [...]

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]]> How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results https://www.exchangewire.com/blog/2020/07/23/how-covid-19-affected-the-cee-advertising-industry-admixer-shares-survey-results/ Thu, 23 Jul 2020 13:44:59 +0000 https://www.exchangewire.com/?p=1274041 In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

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]]> First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post https://www.exchangewire.com/blog/2020/05/07/first-party-data-the-best-bet-for-post-cookie-id-ian-hocking-south-china-morning-post/ Thu, 07 May 2020 09:00:57 +0000 https://www.exchangewire.com/?p=1219194 Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry.
The termination of third-party cookies will have a range of consequences for different parts [...]

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