DSP Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/dsp/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 15:23:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

The post Rethinking Curation: The Key to Reviving the Open Web? appeared first on ExchangeWire.com.

]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

The post Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls appeared first on ExchangeWire.com.

]]> Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers https://www.exchangewire.com/blog/2024/11/08/feel-the-pulse-yahoo-dsp-study-reveals-insights-into-the-minds-of-singapore-marketers/ Fri, 08 Nov 2024 12:58:55 +0000 https://www.exchangewire.com/?p=1764683 The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. 

Unveiled at Yahoo’s [...]

The post Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers appeared first on ExchangeWire.com.

]]> Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem https://www.exchangewire.com/blog/2024/10/29/yahoo-dsp-partners-with-geoedge-to-safeguard-the-ad-experience-across-its-digital-ecosystem/ Tue, 29 Oct 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764294 By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem appeared first on ExchangeWire.com.

]]> Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server https://www.exchangewire.com/blog/2024/10/17/clinch-joins-amazon-ads-partner-network-as-certified-global-ad-server/ Thu, 17 Oct 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1763875 Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

The post Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server appeared first on ExchangeWire.com.

]]> Onetag Launches Industry’s First AI Smart Curation Platform https://www.exchangewire.com/blog/2024/06/11/onetag-launches-industrys-first-ai-smart-curation-platform/ Tue, 11 Jun 2024 10:54:12 +0000 https://www.exchangewire.com/?p=1760811 Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives. 

The Smart Curation platform [...]

The post Onetag Launches Industry’s First AI Smart Curation Platform appeared first on ExchangeWire.com.

]]> Broadsign Acquires Netherlands-Based DOOH DSP OutMoove https://www.exchangewire.com/blog/2024/05/13/broadsign-acquires-netherlands-based-dooh-dsp-outmoove/ Mon, 13 May 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1760225 Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. 

The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]

The post Broadsign Acquires Netherlands-Based DOOH DSP OutMoove appeared first on ExchangeWire.com.

]]> Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP https://www.exchangewire.com/blog/2024/02/22/adelaide-leads-groundbreaking-attention-measurement-study-in-amazon-ads-dsp/ Thu, 22 Feb 2024 17:00:00 +0000 https://www.exchangewire.com/?p=1758249 Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes. 

This project will be presented at Adelaide’s [...]

The post Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP appeared first on ExchangeWire.com.

]]> The Rise of the Curation House https://www.exchangewire.com/blog/2024/02/21/the-rise-of-the-curation-house/ Wed, 21 Feb 2024 09:46:28 +0000 https://www.exchangewire.com/?p=1758256 Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world.

The Importance of Curation

First, let's [...]

The post The Rise of the Curation House appeared first on ExchangeWire.com.

]]> SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze https://www.exchangewire.com/blog/2024/02/19/smartyads-announces-the-separation-of-its-white-label-solutions-department-into-a-separate-company-named-teqblaze/ Mon, 19 Feb 2024 13:27:35 +0000 https://www.exchangewire.com/?p=1758183 SmartyAds today(February 19th, 2023), announces the separation of its white-label solutions department into a separate technology provider brand, Teqblaze. Teqblaze has officially branched out from SmartyAds, launching as an independent technology brand dedicated to pioneering in the programmatic advertising sector. [...]

The post SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze appeared first on ExchangeWire.com.

]]>