Ad Network Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-network/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 15 Nov 2024 11:48:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Stack: Ad Tech M&A is Back https://www.exchangewire.com/blog/2024/11/15/the-stack-ad-tech-ma-is-back/ Fri, 15 Nov 2024 11:48:20 +0000 https://www.exchangewire.com/?p=1764887 This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> Industry Review 2025: Curation’s Time to Shine? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-curations-time-to-shine/ Tue, 22 Oct 2024 09:27:24 +0000 https://www.exchangewire.com/?p=1764129 Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say?

Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

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]]> PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works https://www.exchangewire.com/blog/2024/10/14/paypal-launches-ad-business-meta-expands-ad-placement-controls-and-brings-ai-chatbot-to-uk-privacy-certification-for-ad-tech-in-the-works/ Mon, 14 Oct 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763854 Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

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]]> Google v USA: Week Two Court Report https://www.exchangewire.com/blog/2024/09/20/google-v-usa-week-two-court-report/ Fri, 20 Sep 2024 09:20:54 +0000 https://www.exchangewire.com/?p=1763189 The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends.

In the second week of the USA v Google antitrust trial, significant developments shed further light [...]

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]]> Google v DoJ: Week One Court Report https://www.exchangewire.com/blog/2024/09/13/google-v-doj-week-one-court-report/ Fri, 13 Sep 2024 10:13:19 +0000 https://www.exchangewire.com/?p=1763037 The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends.

As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]

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]]> Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing https://www.exchangewire.com/blog/2024/09/02/google-v-yelp-telegram-falls-foul-of-eu-regulators-retail-media-spend-growing/ Mon, 02 Sep 2024 08:00:29 +0000 https://www.exchangewire.com/?p=1762677 Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing..

Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [...]

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]]> The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%  https://www.exchangewire.com/blog/2024/06/14/the-stack-ad-networks-on-the-rise-uk-ad-spend-to-grow-4-9/ Fri, 14 Jun 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760960 This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast 

Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]

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]]> Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch  https://www.exchangewire.com/blog/2024/06/12/apple-to-integrate-chatgpt-google-tv-launches-ad-network-starbucks-embraces-storytelling-with-studios-launch/ Wed, 12 Jun 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1760838 On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch 

Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [...]

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]]> Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media https://www.exchangewire.com/blog/2024/06/11/costco-building-ad-business-united-airlines-personalises-flight-ads-new-york-passes-bill-limiting-addictive-social-media/ Tue, 11 Jun 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1760804 On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

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