Cloud Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cloud/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 11:09:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment https://www.exchangewire.com/blog/2024/10/24/nexx360-helps-publishers-maximise-revenue-in-complex-programmatic-video-advertising-environment/ Thu, 24 Oct 2024 11:09:29 +0000 https://www.exchangewire.com/?p=1764248 Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint.

The Nexx360 [...]

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]]> AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation https://www.exchangewire.com/blog/2024/08/28/algorix-migrates-to-google-cloud-leverages-advanced-ai-machine-learning-tools-to-drive-innovation/ Wed, 28 Aug 2024 08:52:11 +0000 https://www.exchangewire.com/?p=1762631 AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [...]

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]]> Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages https://www.exchangewire.com/blog/2024/02/29/nexx360-platform-offers-uk-publishers-ad-revenue-user-experience-sustainability-advantages/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758492 French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

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]]> PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert https://www.exchangewire.com/blog/2023/07/25/pubmatic-unveils-holistic-commerce-media-offering-with-the-launch-of-convert/ Tue, 25 Jul 2023 13:29:48 +0000 https://www.exchangewire.com/?p=1748683 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media. 

Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]

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]]> Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram https://www.exchangewire.com/blog/2023/07/05/google-linked-to-pwc-tax-scandal-quebecor-pulls-ads-from-facebook-instagram/ Wed, 05 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747833 On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China.

Google tied to PwC tax leak

An exclusive report from [...]

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]]> Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers https://www.exchangewire.com/blog/2023/05/09/digital-turbine-expands-partnership-with-google-cloud-to-deliver-frictionless-app-install-to-developers/ Tue, 09 May 2023 13:42:20 +0000 https://www.exchangewire.com/?p=1744547 Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

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]]> LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule https://www.exchangewire.com/blog/2023/05/03/loopme-achieves-carbon-neutrality-seven-years-ahead-of-schedule/ Wed, 03 May 2023 08:49:15 +0000 https://www.exchangewire.com/?p=1744168 LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner.

Working with third parties [...]

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]]> Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion https://www.exchangewire.com/blog/2023/05/02/renowned-reinforcement-at-swiss-ad-tech-company-gotom-to-support-international-expansion/ Tue, 02 May 2023 15:58:33 +0000 https://www.exchangewire.com/?p=1744153 The Swiss technology provider goTom is expanding the team in order to support its internationalisation efforts. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March.

goTom, founded in 2015 [...]

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]]> IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace https://www.exchangewire.com/blog/2023/03/28/ias-provides-first-verification-solution-to-amazon-publisher-services-connections-marketplace/ Tue, 28 Mar 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1743289 Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace.

APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]

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]]> Average Agency Payment Times Increase; Twitter Seeks Funding https://www.exchangewire.com/blog/2022/12/19/average-agency-payment-times-increase-twitter-seeks-funding/ Mon, 19 Dec 2022 11:14:17 +0000 https://www.exchangewire.com/?p=1739066 In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers.

Average agency payment times increase

The standard duration of payment terms to agencies from clients has increased [...]

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