MadTech Middleware Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/madtech-middleware/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 09 Mar 2022 09:08:53 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Role of Madtech Middleware as an Enabler in the APAC Region https://www.exchangewire.com/blog/2022/03/08/the-role-of-madtech-middleware-as-an-enabler-in-the-apac-region/ Tue, 08 Mar 2022 04:00:48 +0000 https://www.exchangewire.com/?p=1667944 Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

The post The Role of Madtech Middleware as an Enabler in the APAC Region appeared first on ExchangeWire.com.

]]> Predictions 2022: The MadTech Middleware https://www.exchangewire.com/blog/2021/12/13/predictions-2022-the-madtech-middleware/ Mon, 13 Dec 2021 13:20:39 +0000 https://www.exchangewire.com/?p=1647888 In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]

The post Predictions 2022: The MadTech Middleware appeared first on ExchangeWire.com.

]]>