Content Hub Curation Archives - ExchangeWire.com https://www.exchangewire.com/blog/tag/content-hub-curation/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 15 Nov 2023 15:09:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising https://www.exchangewire.com/blog/2023/11/15/butler-tills-scott-ensign-on-harnessing-curation-for-quality-driven-advertising/ Wed, 15 Nov 2023 15:04:08 +0000 https://www.exchangewire.com/?p=1753741 As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

The post Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising appeared first on ExchangeWire.com.

]]> How Curation Unlocks Fresh Audiences for Marketers https://www.exchangewire.com/blog/2023/11/09/how-curation-unlocks-fresh-audiences-for-marketers/ Thu, 09 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753543 Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences.

As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

]]> The MadTech Sketch: Curation vs the Open Marketplace https://www.exchangewire.com/blog/2023/11/02/the-madtech-sketch-curation-vs-the-open-marketplace/ Thu, 02 Nov 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1752997 In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry.

Curation is one of ad tech's hottest topics. It has been around for some [...]

The post The MadTech Sketch: Curation vs the Open Marketplace appeared first on ExchangeWire.com.

]]> Making AI Work for Advertising https://www.exchangewire.com/blog/2023/09/12/making-ai-work-for-advertising/ Tue, 12 Sep 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1750406 With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale?

Nothing has been [...]

The post Making AI Work for Advertising appeared first on ExchangeWire.com.

]]> Taking Back Control with Curation: Q&A with Greg Williams, Audigent https://www.exchangewire.com/blog/2023/09/12/how-ad-tech-can-take-back-control-with-curation-qa-with-greg-williams-audigent/ Tue, 12 Sep 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1750395 In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more.

How has the role of curation and identity evolved in [...]

The post Taking Back Control with Curation: Q&A with Greg Williams, Audigent appeared first on ExchangeWire.com.

]]> Curation for the Ad Tech Nation: An Overview https://www.exchangewire.com/blog/2023/08/09/curation-for-the-ad-tech-nation-an-overview/ Wed, 09 Aug 2023 10:29:18 +0000 https://www.exchangewire.com/?p=1749424 An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

The post Curation for the Ad Tech Nation: An Overview appeared first on ExchangeWire.com.

]]>