Nexta Retail Media Hub Archives - ExchangeWire.com https://www.exchangewire.com/blog/tag/nexta-retail-media-hub/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 15:23:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> MadTech Sketch: The Retail Media Stack https://www.exchangewire.com/blog/2024/10/24/madtech-sketch-the-retail-media-stack/ Thu, 24 Oct 2024 07:56:56 +0000 https://www.exchangewire.com/?p=1764241 Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

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