ATS Archives - ExchangeWire.com https://www.exchangewire.com/blog/tag/ats/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Sep 2023 10:42:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Five Reasons Why Mobile In-Game Advertising Grabs Attention https://www.exchangewire.com/blog/2023/09/20/five-reasons-why-mobile-in-game-advertising-grabs-attention/ Wed, 20 Sep 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1750764 Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention.

In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]

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]]> Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota https://www.exchangewire.com/blog/2023/09/19/data-is-the-key-to-unlocking-the-cookieless-future-qa-with-kristina-prokop-eyeota/ Tue, 19 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750704 In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

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]]> Mobile: The Issues Exist Across the Entire Value Chain https://www.exchangewire.com/blog/2016/05/12/mobile-the-issues-exist-across-the-entire-value-chain/ Thu, 12 May 2016 12:00:51 +0000 https://www.exchangewire.com/?p=42979 ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how we make mobile work. Here, ExchangeWire recaps on the lively debate.
Moderated by Ciaran O’Kane, CEO, ExchangeWire, the panel saw Alexandra [...]

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]]> Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London? https://www.exchangewire.com/blog/2016/04/29/should-gender-equality-in-ad-tech-be-a-discussion-topic-at-ats-london/ Fri, 29 Apr 2016 12:00:11 +0000 https://www.exchangewire.com/?p=42776 Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which has stimulated some lively debates in the office. Unable to [...]

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]]> ATS Paris: French Ad Tech is Thriving https://www.exchangewire.com/blog/2016/04/15/ats-paris-french-ad-tech-is-thriving/ Fri, 15 Apr 2016 12:00:09 +0000 https://www.exchangewire.com/?p=42452 Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad [...]

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]]> Video: ATS London, Thoughts on the Day and Programmatic Premium https://www.exchangewire.com/blog/2012/09/20/video-ats-london-thoughts-on-the-day-and-programmatic-premium/ Thu, 20 Sep 2012 15:20:10 +0000 https://www.exchangewire.com/?p=22056 Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI.
*COMING SOON*
Watch this space for uploaded videos of keynote speakers Mike Nolet, CTO & Co-founder AppNexus and Dr Boris Mouzykantskii, Founder, CEO & Chief [...]

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