Hyper Casual Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/hyper-casual/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 07 Jul 2021 10:24:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games https://www.exchangewire.com/blog/2021/07/07/french-hyper-casual-publisher-tapnation-integrates-advertys-in-game-ad-technology-into-multiple-games/ Wed, 07 Jul 2021 10:21:49 +0000 https://www.exchangewire.com/?p=1569722 Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

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]]> Adverty and InMobi Launch In-Game Advertising for Global Brands and Agencies https://www.exchangewire.com/blog/2021/04/28/adverty-and-inmobi-launch-in-game-advertising-for-global-brands-and-agencies/ Wed, 28 Apr 2021 11:01:51 +0000 https://www.exchangewire.com/?p=1513178 Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announce the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the [...]

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]]> Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios https://www.exchangewire.com/blog/2021/04/08/adverty-enters-into-exclusive-partnership-with-dutch-hyper-casual-publisher-lucky-kat-studios/ Thu, 08 Apr 2021 15:24:47 +0000 https://www.exchangewire.com/?p=1497887 Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

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]]> Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo https://www.exchangewire.com/blog/2020/11/26/challenges-opportunities-and-partnering-with-ogury-qa-with-david-ribeiro-voodoo/ Thu, 26 Nov 2020 12:11:07 +0000 https://www.exchangewire.com/?p=1380483 Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]

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]]> Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios https://www.exchangewire.com/blog/2018/08/08/many-indie-game-developers-lack-resources-to-monetise-apps-qa-with-rafael-vivas-lion-studios/ Wed, 08 Aug 2018 12:00:58 +0000 https://www.exchangewire.com/?p=140295 Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie [...]

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