Southeast Asia Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/apac/southeast-asia/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 10 Jul 2023 13:27:39 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Tech Giants Become ‘Gatekeepers’ Under DMA; Sequoia Capital China Edges into SEA https://www.exchangewire.com/blog/2023/07/11/tech-giants-become-gatekeepers-under-dma-sequoia-capital-china-edges-into-sea/ Tue, 11 Jul 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1747905 In today's ExchangeWire news digest: seven tech giants acquire 'gatekeeper' status under the DMA; Sequoia Capital's China unit sets up an office in Singapore; and Google informs users that public data will be used for AI training.

Tech giants gain EU [...]

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]]> Yahoo Unveils New Leadership for Yahoo Advertising Division in Australia & Southeast Asia https://www.exchangewire.com/blog/2023/03/10/yahoo-unveils-new-leadership-for-yahoo-advertising-division-in-australia-southeast-asia/ Fri, 10 Mar 2023 11:31:08 +0000 https://www.exchangewire.com/?p=1742699 The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients.

John McNerney, MD, AUSEA, Yahoo

John [...]

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]]> Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia https://www.exchangewire.com/blog/2023/01/29/broadsign-hires-veronica-ong-to-lead-sales-in-southeast-asia/ Sun, 29 Jan 2023 22:30:00 +0000 https://www.exchangewire.com/?p=1740848 Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA). 

Joining Broadsign [...]

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]]> Musk to Quadruple Price of Twitter Verification Badge; Telegram Removes Paywalled Posts from iOS App https://www.exchangewire.com/blog/2022/10/31/musk-to-quadruple-price-of-twitter-verification-badge-telegram-removes-paywalled-posts-from-ios-app/ Mon, 31 Oct 2022 12:40:40 +0000 https://www.exchangewire.com/?p=1734343 In today's ExchangeWire news digest: Elon Musk plans to raise the monthly price of Twitter Blue to USD$20 (~£17.22); Telegram removes paywalled posts from iOS app in line with Apple's privacy changes; and Amazon champions Vietnam for e-commerce boom.
 
Musk to [...]

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]]> Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC https://www.exchangewire.com/blog/2022/09/13/consumer-trust-is-key-to-sustaining-the-future-of-digital-advertising-in-apac/ Tue, 13 Sep 2022 01:00:14 +0000 https://www.exchangewire.com/?p=1721000 With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. 
The digital media market in Southeast Asia is forecast to be [...]

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]]> “Precise, Powerful & Measurable”: Programmatic DOOH in SEA https://www.exchangewire.com/blog/2022/08/22/precise-powerful-measurable-programmatic-dooh-in-sea/ Mon, 22 Aug 2022 01:00:35 +0000 https://www.exchangewire.com/?p=1717466 As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]

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]]> The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange https://www.exchangewire.com/blog/2022/08/08/the-value-of-programmatic-mobile-ctv-in-southeast-asia-adele-wieser-index-exchange/ Mon, 08 Aug 2022 01:00:28 +0000 https://www.exchangewire.com/?p=1714760 In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

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]]> ‘Buy Now, Pay Later’ Skyrockets to USD$120bn; Judge Approves Cydia Lawsuit Against Apple https://www.exchangewire.com/blog/2022/05/31/buy-now-pay-later-skyrockets-to-usd120bn-judge-approves-cydia-lawsuit-against-apple/ Tue, 31 May 2022 12:00:00 +0000 https://www.exchangewire.com/?p=1696700 In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [...]

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]]> Yahoo’s Paul Sigaloff Promoted to Vice President, Head of APAC https://www.exchangewire.com/blog/2022/02/17/yahoos-paul-sigaloff-promoted-to-vice-president-head-of-apac/ Thu, 17 Feb 2022 17:12:25 +0000 https://www.exchangewire.com/?p=1662866 Yahoo has promoted Paul Sigaloff to vice president, head of APAC. Effective immediately,  Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region. 
Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, [...]

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]]> Hivestack Launches Programmatic Digital Out-of-Home (DOOH) Marketplace in Malaysia https://www.exchangewire.com/blog/2022/01/18/hivestack-launches-programmatic-digital-out-of-home-dooh-marketplace-in-malaysia/ Tue, 18 Jan 2022 01:00:00 +0000 https://www.exchangewire.com/?p=1653434 Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the [...]

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