Ads.txt Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ads-txt/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 15 Sep 2023 12:11:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival https://www.exchangewire.com/blog/2023/09/18/whatsapp-denies-reported-move-to-ads-google-gears-up-to-release-chatgpt-rival/ Mon, 18 Sep 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1750649 In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market.

No ads for WhatsApp, says boss

Meta's head of [...]

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]]> Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations https://www.exchangewire.com/blog/2023/05/10/microsoft-launches-api-for-chatbot-ads-linkedin-shutters-china-operations/ Wed, 10 May 2023 09:51:26 +0000 https://www.exchangewire.com/?p=1744568 In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia.

Microsoft announces API for [...]

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]]> Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals https://www.exchangewire.com/blog/2023/03/02/former-meta-execs-launch-measurement-start-up-just-eat-to-lose-e5bn-over-pandemic-era-deals/ Thu, 02 Mar 2023 10:59:38 +0000 https://www.exchangewire.com/?p=1742372 In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app.

Ex-Meta [...]

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]]> Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI https://www.exchangewire.com/blog/2022/06/28/ads-for-discredited-cancer-treatments-served-on-meta-platforms-unchallenged-microsoft-steps-away-from-emotion-recognition-ai/ Tue, 28 Jun 2022 12:28:13 +0000 https://www.exchangewire.com/?p=1705505 In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]

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]]> Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge https://www.exchangewire.com/blog/2021/06/04/primis-releases-survey-data-revealing-disparities-between-publishers-and-ads-txt-knowledge/ Fri, 04 Jun 2021 09:25:00 +0000 https://www.exchangewire.com/?p=1549184 Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency. 
The state of transparency in the ad tech industry [...]

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]]> Tappx Leads Ad Tech Industry for App-Ads.txt adoption https://www.exchangewire.com/blog/2020/10/09/tappx-leads-ad-tech-industry-for-app-ads-txt-adoption/ Fri, 09 Oct 2020 09:31:31 +0000 https://www.exchangewire.com/?p=1342052 Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud. 
The ranking [...]

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]]> IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive https://www.exchangewire.com/blog/2020/02/28/ias-threat-lab-calls-for-industry-to-update-ads-txt-files-24sata-and-njuskalo-selects-permutive/ Fri, 28 Feb 2020 10:04:51 +0000 https://www.exchangewire.com/?p=1174804 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

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]]> IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme https://www.exchangewire.com/blog/2020/02/25/ias-threat-lab-calls-for-industry-to-update-ads-txt-files-to-stop-growing-bot-scheme/ Tue, 25 Feb 2020 09:10:09 +0000 https://www.exchangewire.com/?p=1172416 Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend.
The 404bot capitalises on [...]

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]]> Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale https://www.exchangewire.com/blog/2019/08/02/mobile-ad-fraud-cost-usd2-3bn-1-89bn-in-h1-2019-sizmek-finalises-peer39-sale/ Fri, 02 Aug 2019 09:00:20 +0000 https://www.exchangewire.com/?p=1046612 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

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]]> Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic https://www.exchangewire.com/blog/2019/04/03/implementation-of-the-app-ads-txt-standard-qa-with-eric-bozinny-pubmatic/ Wed, 03 Apr 2019 12:00:18 +0000 https://www.exchangewire.com/?p=979738 Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as [...]

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