Apps Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/apps/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 18 Apr 2024 14:44:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok https://www.exchangewire.com/blog/2024/04/19/tiktok-lite-app-which-pays-users-to-watch-videos-under-eu-scrutiny-taylor-swift-back-on-tiktok/ Fri, 19 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759623 This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations 

TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [...]

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Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  https://www.exchangewire.com/blog/2024/04/18/disney-to-introduce-always-on-channels-tiktoks-new-rewards-app-under-scrutiny-x-to-comply-with-brazil-supreme-court-rulings/ Thu, 18 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759563 On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings 

In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

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Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App  https://www.exchangewire.com/blog/2024/03/13/apple-updates-app-store-to-comply-with-digital-markets-act-apple-testing-ai-powered-ad-buying-tool-tiktok-reportedly-launching-photo-sharing-app/ Wed, 13 Mar 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1758723 On today’s ExchangeWire digest: Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App 

Apple’s latest tweaks to comply with the Digital Markets Act will include allowing iOS developers [...]

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Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale https://www.exchangewire.com/blog/2023/11/07/zeotap-data-presents-validated-demos-high-accuracy-audiences-at-scale/ Tue, 07 Nov 2023 16:17:13 +0000 https://www.exchangewire.com/?p=1753502 Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying.

Through exclusive partnerships with Europe's major mobile telco operators, [...]

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Sweet Spot: What The Cricket World Cup Could Mean for Advertisers https://www.exchangewire.com/blog/2023/09/12/sweet-spot-what-the-cricket-world-cup-could-mean-for-advertisers/ Tue, 12 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750319 Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events.

In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]

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Could Shorts Cannibalise YouTube’s Core Business?; FTC Wins Administrative Ruling Against Intuit https://www.exchangewire.com/blog/2023/09/05/could-shorts-cannibalise-youtubes-core-business-ftc-wins-administrative-ruling-against-intuit/ Tue, 05 Sep 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1749980 In today's ExchangeWire news digest: YouTube Shorts may risk killing the platform's core business; the FTC wins an administrative ruling against software firm, Intuit; and Chinese app stores prevent publishers from launching new apps unless they adhere to mandatory disclosures.

Shorts [...]

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InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions https://www.exchangewire.com/blog/2023/08/14/inmobi-insights-annual-survey-consumers-download-qsr-apps-mainly-for-discounts-promotions/ Mon, 14 Aug 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1749508 InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [...]

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Se7en Partners with Appswim Studio to Expand it’s Owned & Operated Portfolio https://www.exchangewire.com/blog/2023/07/25/se7en-partners-with-appswim-studio-to-expand-its-owned-operated-portfolio/ Tue, 25 Jul 2023 08:49:19 +0000 https://www.exchangewire.com/?p=1748519 Se7en announced the signing of a joint venture agreement with App Swim. With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps. 

As part of the agreement, Se7en has acquired Subway [...]

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Twitter Investor ARK Cuts Stake by 47%; Ripple Win Against SEC Galvanises Crypto Trading https://www.exchangewire.com/blog/2023/07/18/twitter-investor-ark-cuts-stake-by-47-ripple-win-against-sec-galvanises-crypto-trading/ Tue, 18 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1748373 In today's ExchangeWire news digest: ARK Investment Management cuts back its stake in Twitter; crypto trading skyrockets after Ripple Labs' victory against the US SEC; and Lemon8's American user base plummets.

Twitter investor ARK writes down stake

ARK Investment Management, which owns [...]

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Can Commerce Save Social Media? https://www.exchangewire.com/blog/2023/05/17/can-commerce-save-social-media/ Wed, 17 May 2023 14:20:00 +0000 https://www.exchangewire.com/?p=1744813 Social media, although an integral part of our everyday lives and a staple in marketing campaigns, sits in a precarious position.

User trust in platforms like Facebook and TikTok has been declining for years now, with the Cambridge Analytica scandal [...]

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