Voice assistant Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/voice-assistant/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 01 May 2024 12:01:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Exploring Bias in AI: How Can We Overcome It?  https://www.exchangewire.com/blog/2024/05/01/exploring-bias-in-ai-how-can-we-overcome-it/ Wed, 01 May 2024 12:01:07 +0000 https://www.exchangewire.com/?p=1760033 We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them?  

How [...]

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]]> Tech Trends Shaping the Future of Advertising https://www.exchangewire.com/blog/2023/10/11/tech-trends-shaping-the-future-of-advertising/ Wed, 11 Oct 2023 10:33:15 +0000 https://www.exchangewire.com/?p=1751701 Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future.

The ad tech industry, and [...]

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]]> Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers https://www.exchangewire.com/blog/2022/07/20/octave-audio-found-smart-speaker-advertising-drives-stronger-more-meaningful-engagement-with-consumers/ Wed, 20 Jul 2022 10:37:24 +0000 https://www.exchangewire.com/?p=1712094 Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed.
The study investigated consumer engagement in [...]

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]]> Weekly Focus APAC: Security Fear Drives Retailers Away From Digital https://www.exchangewire.com/blog/2019/01/17/weekly-focus-apac-security-fear-drives-retailers-away-from-digital/ Thu, 17 Jan 2019 03:18:47 +0000 https://www.exchangewire.com/?p=949855 In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK.
Security [...]

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]]> AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix https://www.exchangewire.com/blog/2018/08/28/ai-driven-voice-branding-moving-up-the-agenda-in-the-martech-mix/ Tue, 28 Aug 2018 12:05:48 +0000 https://www.exchangewire.com/?p=148136 Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven voice technology could enable consumers to do their weekly grocery shop through voice commands to [...]

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]]> The State of the Amazon Marketplace; Smart Speakers to Surpass Wearables https://www.exchangewire.com/blog/2018/06/01/the-state-of-the-amazon-marketplace-smart-speakers-to-surpass-wearables/ Fri, 01 Jun 2018 10:00:04 +0000 https://www.exchangewire.com/?p=113462 RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: The State of the Amazon Marketplace; Smart Speakers to Surpass [...]

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]]> Amazon on Hunt for Indian Deal; Kroger Fighting Back with Ocado Deal https://www.exchangewire.com/blog/2018/05/25/amazon-on-hunt-for-indian-deal-kroger-fighting-back-with-ocado-deal/ Fri, 25 May 2018 10:00:11 +0000 https://www.exchangewire.com/?p=110638 RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon on Hunt for Indian Deal; Kroger Fighting Back with [...]

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]]> Voice Technology in Cars: The Future of Audience Targeting https://www.exchangewire.com/blog/2018/05/03/voice-technology-in-cars-the-future-of-audience-targeting/ Thu, 03 May 2018 08:00:36 +0000 https://www.exchangewire.com/?p=99661 Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing exclusively for ExchangeWire, Mark Henson, [...]

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]]> Weekly Focus: Alibaba Trials Blockchain for Supply Chain Transparency https://www.exchangewire.com/blog/2018/05/02/weekly-focus-alibaba-trials-blockchain-for-supply-chain-transparency/ Wed, 02 May 2018 02:27:20 +0000 https://www.exchangewire.com/blog/2018/05/02/weekly-focus-alibaba-trials-blockchain-for-supply-chain-transparency/ This week, the spotlight is on Alibaba Group's plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia and New Zealand through its Food Trust Framework.
The Chinese e-commerce giant said it was working [...]

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]]> The Business of Voice Assistants in the Retail Sector https://www.exchangewire.com/blog/2018/04/20/the-business-of-voice-assistants-in-the-retail-sector/ Fri, 20 Apr 2018 11:00:53 +0000 https://www.exchangewire.com/?p=96358 In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’.  

The hype around voice-driven [...]

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