Industry Bodies Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/industry-bodies/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 17 Oct 2024 13:19:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 IPA Bellwether Q3 2024: Caution Prevails https://www.exchangewire.com/blog/2024/10/17/ipa-bellwether-q3-2024-caution-prevails/ Thu, 17 Oct 2024 13:19:24 +0000 https://www.exchangewire.com/?p=1763985 The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think? 

The net balance for marketing budget revisions dropped [...]

The post IPA Bellwether Q3 2024: Caution Prevails appeared first on ExchangeWire.com.

]]> Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  https://www.exchangewire.com/blog/2024/08/14/barclays-launches-amazon-branded-credit-card-iab-introduces-digital-ad-compliance-platform-paris-olympics-sets-bbc-streaming-record/ Wed, 14 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762391 On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record 

Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

The post Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  appeared first on ExchangeWire.com.

]]> Sustainable Advertising: How Far Have Industry Efforts Taken Us? https://www.exchangewire.com/blog/2024/03/21/sustainable-advertising-how-far-have-industry-efforts-taken-us/ Thu, 21 Mar 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1758870 Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us?  

The Advertising Ecosystem vs the [...]

The post Sustainable Advertising: How Far Have Industry Efforts Taken Us? appeared first on ExchangeWire.com.

]]> IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback https://www.exchangewire.com/blog/2024/02/29/iab-europe-releases-first-european-retail-media-measurement-standards-for-industry-feedback/ Thu, 29 Feb 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1758475 Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]

The post IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback appeared first on ExchangeWire.com.

]]> New IAB Europe Board Elects Chairman, Executive Committee https://www.exchangewire.com/blog/2023/09/22/new-iab-europe-board-elects-chairman-executive-committee/ Fri, 22 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750976 The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.  

Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]

The post New IAB Europe Board Elects Chairman, Executive Committee appeared first on ExchangeWire.com.

]]> Kevel Establishes OpenRTB Protocol for Retail Media https://www.exchangewire.com/blog/2023/07/27/kevel-establishes-openrtb-protocol-for-retail-media/ Thu, 27 Jul 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1748905 Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.

]]> IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry https://www.exchangewire.com/blog/2023/07/27/iab-europe-releases-guide-to-improving-sustainable-business-decision-making-in-the-digital-advertising-industry/ Thu, 27 Jul 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1748733 IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]

The post IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry appeared first on ExchangeWire.com.

]]> Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse https://www.exchangewire.com/blog/2023/03/28/disney-pulls-plug-on-the-metaverse-aop-calls-out-publisher-data-misuse/ Tue, 28 Mar 2023 11:16:35 +0000 https://www.exchangewire.com/?p=1743306 In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries.

Disney closes metaverse unit

Walt Disney Co. has shuttered [...]

The post Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse appeared first on ExchangeWire.com.

]]> Cautious optimism and careful strategy: IPA Bellwether Q4 2022 https://www.exchangewire.com/blog/2023/01/19/cautious-optimism-and-careful-strategy-ipa-bellwether-q4-2022/ Thu, 19 Jan 2023 18:00:00 +0000 https://www.exchangewire.com/?p=1740381 IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023.

The report shows another quarter of marketing budget [...]

The post Cautious optimism and careful strategy: IPA Bellwether Q4 2022 appeared first on ExchangeWire.com.

]]> IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil https://www.exchangewire.com/blog/2022/10/20/ipa-bellwether-q3-22-marketing-budget-growth-slows-amid-economic-turmoil/ Thu, 20 Oct 2022 08:00:54 +0000 https://www.exchangewire.com/?p=1732231 A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2.
The report was one of small adjustments [...]

The post IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil appeared first on ExchangeWire.com.

]]>