Netflix Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/netflix/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 20 Aug 2024 17:33:57 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  https://www.exchangewire.com/blog/2024/08/21/netflix-tightens-ad-tech-ties-blocklists-cut-advertisers-off-from-olympics-and-euros-coverage-channel-4s-social-streaming-sees-staggering-growth/ Wed, 21 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762540 On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

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]]> Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger https://www.exchangewire.com/blog/2024/07/31/amazon-prime-undercuts-netflixs-ad-prices-hyve-acquires-possible-connatix-and-jw-player-discuss-merger/ Wed, 31 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762089 On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger 

In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

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]]> Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing  https://www.exchangewire.com/blog/2024/07/22/netflixs-ad-supported-tier-grows-34-us-spends-14-2-billion-on-amazon-prime-day-southeast-asian-retailers-to-increase-spend-on-contextual-real-time-pricing/ Mon, 22 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761762 On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing

Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [...]

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]]> Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime https://www.exchangewire.com/blog/2024/06/26/disney-reducing-cpms-by-up-to-15-channel-4-streaming-audience-growing-faster-than-netflix-and-amazon-prime/ Wed, 26 Jun 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761212 On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation 

With many advertisers requesting lowered rates for upfront market ad deals with [...]

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]]> Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns https://www.exchangewire.com/blog/2024/05/24/teads-research-finds-over-one-in-five-uk-households-have-cancelled-streaming-subscriptions-due-to-price-concerns/ Fri, 24 May 2024 11:31:45 +0000 https://www.exchangewire.com/?p=1760488 A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [...]

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]]> Google Unveils New Search; Netflix to Broadcast Christmas NFL Games; TikTok Creators Sue Ban Bill  https://www.exchangewire.com/blog/2024/05/16/google-unveils-new-search-netflix-to-broadcast-christmas-nfl-games-tiktok-creators-sue-ban-bill/ Thu, 16 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760327 On today’s news digest: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill 

Google has unveiled a revamped, AI-enhanced version of its Search. AI Overviews will provide AI-generated answers which appear at the top of a [...]

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]]> Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles https://www.exchangewire.com/blog/2024/04/22/netflix-attracted-9-3-million-new-subscribers-in-q1-x-loses-another-major-ad-partner-tiktok-notes-photo-app-available-in-australia-and-canada/ Mon, 22 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759642 On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada 

The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

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]]> The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act  https://www.exchangewire.com/blog/2024/01/26/the-stack-netflix-wwe-strike-decade-long-deal-amazon-reveals-ad-sponsorship-models-for-prime-video-companies-prepare-for-digital-markets-act/ Fri, 26 Jan 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1757653 This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act 

This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]

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]]> Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit   https://www.exchangewire.com/blog/2024/01/25/netflix-strikes-10-year-deal-to-stream-wwe-raw-spotifys-plans-under-digital-markets-act-google-settles-1-67bn-patent-lawsuit/ Thu, 25 Jan 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1757578 On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit

The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

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]]> TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working https://www.exchangewire.com/blog/2023/10/23/tiktok-launches-new-ooh-offering-netflix-q3-results-suggest-password-crackdown-is-working/ Mon, 23 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752640 In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm.

TikTok introduces “Out of Phone”

Short-form video platform TikTok has launched a new out-of-home offering. [...]

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