SVOD Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/svod/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 11 Mar 2024 10:07:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ITV Profits Plunge By 61%; Half of US Video Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill https://www.exchangewire.com/blog/2024/03/11/itv-profits-plunge-by-61-half-of-us-subscription-revenues-will-go-to-streaming-by-2025-us-approves-tiktok-crackdown-bill/ Mon, 11 Mar 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1758664 On today’s ExchangeWire digest: ITV Profits Plunge By 61%; Half of US Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill

Amidst the TV advertising downturn, ITV has recorded a profit drop of 61% to £193m in [...]

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]]> Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act https://www.exchangewire.com/blog/2024/01/24/amazon-reveals-ad-sponsorship-models-for-prime-video-meta-updates-data-privacy-to-comply-with-digital-markets-act/ Wed, 24 Jan 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1757467 On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI...

Amazon’s ad-supported streaming tier is launching in less than [...]

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]]> TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working https://www.exchangewire.com/blog/2023/10/23/tiktok-launches-new-ooh-offering-netflix-q3-results-suggest-password-crackdown-is-working/ Mon, 23 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752640 In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm.

TikTok introduces “Out of Phone”

Short-form video platform TikTok has launched a new out-of-home offering. [...]

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]]> CTV Advertising Measurement and Attribution: Challenges and Solutions https://www.exchangewire.com/blog/2023/10/18/ctv-advertising-measurement-and-attribution-challenges-and-solutions/ Wed, 18 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752298 Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

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]]> FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked https://www.exchangewire.com/blog/2023/10/18/fast-use-rising-amongst-uk-households-snap-shares-soar-after-2024-dau-target-leaked/ Wed, 18 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752329 In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

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]]> Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot https://www.exchangewire.com/blog/2023/10/10/microsoft-looks-to-close-activision-deal-snapchat-faces-fine-over-ai-chatbot/ Tue, 10 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751449 In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

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]]> The Stack: Spotify to Launch Video Ads on Roku; Meta Considers Ad-Free Tier in EU https://www.exchangewire.com/blog/2023/10/06/the-stack-spotify-to-launch-video-ads-on-roku-meta-considers-ad-free-tier-in-eu/ Fri, 06 Oct 2023 07:00:00 +0000 https://www.exchangewire.com/?p=1751395 This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms...

Spotify to bring video ads to Roku app

Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku...

Disney [...]

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]]> Disney Plus to Restrict Password Sharing; Norway Calls for Extension to Ban on Meta’s Ad Targeting Practices https://www.exchangewire.com/blog/2023/10/03/disney-plus-to-restrict-password-sharing-norway-calls-for-ban-on-metas-ad-targeting-practices-to-be-extended/ Tue, 03 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751271 In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied.

Disney Plus warns of crackdown on [...]

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]]> Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group  https://www.exchangewire.com/blog/2023/10/02/spotify-announces-launch-of-video-ads-with-roku-us-streaming-giants-form-lobbying-group/ Mon, 02 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751229 In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024.

Spotify to bring video ads to Roku [...]

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]]> Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads https://www.exchangewire.com/blog/2023/07/23/netflix-pulls-plug-on-cheapest-ad-free-plan-meta-snubs-news-on-instagram-threads/ Sun, 23 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1748490 In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada.

Netflix cans “Basic” plan

Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]

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