Trading Desk Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/trading-desk/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 03 Mar 2020 11:33:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L. https://www.exchangewire.com/blog/2020/03/03/silverbullet-acquires-leading-italian-independent-trade-desk-videobeet-italia-s-r-l/ Tue, 03 Mar 2020 11:31:40 +0000 https://www.exchangewire.com/?p=1176431 Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation.
By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

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]]> Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis https://www.exchangewire.com/blog/2018/05/23/embracing-the-outcome-model-to-deliver-measurable-value-qa-with-nicolas-bidon-xaxis/ Wed, 23 May 2018 12:00:12 +0000 https://www.exchangewire.com/?p=109890 Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve beyond just the 'business of media' into the 'business of everything', the outcomes-based model is gaining traction. ExchangeWire speaks exclusively [...]

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]]> Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd https://www.exchangewire.com/blog/2016/11/22/programmatic-dach-happening-slowly-surely-qa-frederike-voss-ceo-orbyd/ Tue, 22 Nov 2016 13:00:54 +0000 https://www.exchangewire.com/?p=46498 The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the [...]

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]]> The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU https://www.exchangewire.com/blog/2016/10/13/trade-desk-tunes-programmatic-audio-apac-oohmedia-makes-move-ecn-au/ Thu, 13 Oct 2016 03:18:52 +0000 https://www.exchangewire.com/?p=45782 In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; [...]

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]]> Ad Tech Independence in Germany Brings Challenges: Q&A with Trading Desk, Adlicious https://www.exchangewire.com/blog/2016/08/04/ad-tech-independence-germany-brings-challenges-adlicious/ Thu, 04 Aug 2016 08:00:45 +0000 https://www.exchangewire.com/?p=44620 Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective [...]

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]]> Spotify Sells Audio Ads Programmatically; Google AMP for Ads https://www.exchangewire.com/blog/2016/07/22/44311/ Fri, 22 Jul 2016 08:55:37 +0000 https://www.exchangewire.com/?p=44311 ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

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]]> Who Takes Legal Liability? https://www.exchangewire.com/blog/2016/05/25/legal-liability/ Wed, 25 May 2016 12:00:16 +0000 https://www.exchangewire.com/?p=43226 Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising. 
Dynamic scalability [...]

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]]> AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up https://www.exchangewire.com/blog/2016/04/08/aol-announces-self-serve-tv-ad-buying-solution-gameloft-and-mediasmart-partner-up/ Fri, 08 Apr 2016 08:55:02 +0000 https://www.exchangewire.com/?p=42337 ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

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]]> Header Bidding: Throwing the Baby Out with the Bathwater? https://www.exchangewire.com/blog/2016/03/30/header-bidding-throwing-the-baby-out-with-the-bathwater/ Wed, 30 Mar 2016 12:00:07 +0000 https://www.exchangewire.com/?p=42157 Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA, IPONWEB, about the rise and rise of header bidding, where publishers need to be vigilant to [...]

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]]> RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk https://www.exchangewire.com/blog/2016/03/25/rtl-mediengruppe-buys-smartclip-usd60m-funding-for-the-trade-desk/ Fri, 25 Mar 2016 10:00:49 +0000 https://www.exchangewire.com/?p=42111 ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; [...]

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