DMP Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/dmp/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 13 Dec 2022 14:48:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC https://www.exchangewire.com/blog/2022/12/13/yahoos-cookieless-identity-solution-yahoo-connectid-continues-to-gain-strong-industry-support-in-apac/ Tue, 13 Dec 2022 14:48:13 +0000 https://www.exchangewire.com/?p=1738797 Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

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]]> Talon Outdoor Proves that Programmatic OOH Delivers Better Results than Online Channels https://www.exchangewire.com/blog/2022/03/09/talon-outdoor-proves-that-programmatic-ooh-delivers-better-results-than-online-channels/ Wed, 09 Mar 2022 09:00:27 +0000 https://www.exchangewire.com/?p=1668933 Traditionally, out-of-home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research into the effectiveness of its Programmatic Demand Side Platform (DSP), Atlas, has shown that OOH can also payback on [...]

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]]> Five Challenges & Changes Ahead of Marketing Nirvana https://www.exchangewire.com/blog/2021/07/20/challenges-changes-ahead-of-marketing-nirvana/ Tue, 20 Jul 2021 08:00:05 +0000 https://www.exchangewire.com/?p=1573902 Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment.
I’m an optimist when it [...]

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]]> René Plug Joins 1plusX as Chief Business Development Officer https://www.exchangewire.com/blog/2020/10/08/rene-plug-joins-1plusx-as-chief-business-development-officer/ Thu, 08 Oct 2020 15:05:27 +0000 https://www.exchangewire.com/?p=1340980 1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]

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]]> Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing https://www.exchangewire.com/blog/2020/09/22/adform-flow-unveiled-adforms-new-platform-for-effortless-modern-marketing/ Tue, 22 Sep 2020 11:35:48 +0000 https://www.exchangewire.com/?p=1319867 Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

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]]> Ogury Appoints Antoine Barbier as Senior Vice President of Product https://www.exchangewire.com/blog/2020/05/28/ogury-appoints-antoine-barbier-as-senior-vice-president-of-product/ Thu, 28 May 2020 12:53:00 +0000 https://www.exchangewire.com/?p=1235186 Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s [...]

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]]> Zefr Selected for Expanded YouTube Measurement Program https://www.exchangewire.com/blog/2020/04/22/zefr-selected-for-expanded-youtube-measurement-program/ Wed, 22 Apr 2020 15:31:31 +0000 https://www.exchangewire.com/?p=1210071 Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

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]]> OnAudience.com Launches New Version of DMP https://www.exchangewire.com/blog/2020/04/09/onaudience-com-launches-new-dmp-version/ Thu, 09 Apr 2020 15:00:43 +0000 https://www.exchangewire.com/?p=1201586 OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales.
Key new functions [...]

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]]> IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive https://www.exchangewire.com/blog/2020/02/28/ias-threat-lab-calls-for-industry-to-update-ads-txt-files-24sata-and-njuskalo-selects-permutive/ Fri, 28 Feb 2020 10:04:51 +0000 https://www.exchangewire.com/?p=1174804 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

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]]> 24sata and Njuskalo Selects Permutive as its First Data Management Platform https://www.exchangewire.com/blog/2020/02/27/styria-croatia-selects-permutive-as-its-first-data-management-platform/ Thu, 27 Feb 2020 12:24:56 +0000 https://www.exchangewire.com/?p=1174222 Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
With Permutive’s DMP, [...]

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