Analytics Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/analytics/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 31 Oct 2024 13:42:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/17k-apple-app-store-apps-with-open-programmatic-advertising-enabled-have-no-detected-privacy-policies-pixalate-report/ Thu, 31 Oct 2024 13:42:49 +0000 https://www.exchangewire.com/?p=1764457 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

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]]> 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/pixalate-release-google-apple-privacy-violations-report/ Thu, 31 Oct 2024 09:39:42 +0000 https://www.exchangewire.com/?p=1764438 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

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]]> Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 https://www.exchangewire.com/blog/2024/10/04/pixalate-reveals-top-10-connected-tv-ctv-ad-fraud-types-in-august-2024/ Fri, 04 Oct 2024 09:31:03 +0000 https://www.exchangewire.com/?p=1763603 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

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]]> Pixalate’s Global Connected TV (CTV) Publisher Trust Index https://www.exchangewire.com/blog/2024/10/01/pixalates-global-connected-tv-ctv-publisher-trust-index/ Tue, 01 Oct 2024 13:37:19 +0000 https://www.exchangewire.com/?p=1763448 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the August 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple [...]

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]]> Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards https://www.exchangewire.com/blog/2024/07/29/piwik-pro-transforms-publisher-analytics-with-fully-customisable-real-time-dashboards/ Mon, 29 Jul 2024 08:36:41 +0000 https://www.exchangewire.com/?p=1762039 Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform. 

Dashboards enable users to monitor their [...]

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]]> Pixalate Accelerates Growth in Asia-Pacific https://www.exchangewire.com/blog/2024/06/12/pixalate-accelerates-growth-in-asia-pacific/ Wed, 12 Jun 2024 08:38:46 +0000 https://www.exchangewire.com/?p=1760852 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. 

Alvin Ling, a Singapore native with 20+ years of [...]

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]]> Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme https://www.exchangewire.com/blog/2024/04/16/digital-element-named-data-solution-of-the-year-for-marketing-in-5th-annual-data-breakthrough-awards-programme/ Tue, 16 Apr 2024 15:39:08 +0000 https://www.exchangewire.com/?p=1759532 Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [...]

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]]> ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes https://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/ Thu, 04 Apr 2024 14:35:47 +0000 https://www.exchangewire.com/?p=1759219 ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

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]]> Playlists, Podcasts and Programmatic: The Future of Audio Advertising https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/ Thu, 21 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1758926 The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

Considering the success programmatic has seen across a myriad [...]

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]]> Piwik PRO Aims for Even Better Product Development with a New CPO & CTO https://www.exchangewire.com/blog/2024/02/28/piwik-pro-aims-for-even-better-product-development-with-a-new-cpo-cto/ Wed, 28 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758424 Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for better product development capabilities. The current CPO, Kuba Bomba, will assume the new role of CTO, and Kristian Humle Lauritsen [...]

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