Ad Verification Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-verification/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Sep 2023 14:39:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality https://www.exchangewire.com/blog/2023/09/26/mgid-partners-with-pixalate-to-address-ad-fraud-monitor-traffic-quality/ Tue, 26 Sep 2023 14:39:26 +0000 https://www.exchangewire.com/?p=1751102 MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform.

Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of [...]

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]]> MGID Expands Partnership with GeoEdge to Reinforce Fight Against Deceptive Ad Practices https://www.exchangewire.com/blog/2023/09/19/mgid-expands-partnership-with-geoedge-to-reinforce-fight-against-deceptive-ad-practices/ Tue, 19 Sep 2023 15:39:26 +0000 https://www.exchangewire.com/?p=1750853 MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking [...]

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]]> Channel Factory is THE Media Wastage Solution https://www.exchangewire.com/blog/2023/05/03/channel-factory-is-the-media-wastage-solution/ Wed, 03 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744124 The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement. 

PwC’s testing found Channel Factory’s [...]

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]]> Integral Ad Science Ad Verification Programme Goes Live with Netflix https://www.exchangewire.com/blog/2023/03/20/integral-ad-science-ad-verification-programme-goes-live-with-netflix/ Mon, 20 Mar 2023 22:00:00 +0000 https://www.exchangewire.com/?p=1743039 Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

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]]> Meetrics schafft neue Chancen für Bewegtbildwerbung https://www.exchangewire.com/blog/2021/08/24/meetrics-schafft-neue-chancen-bewegtbildwerbung/ Tue, 24 Aug 2021 13:13:19 +0000 https://www.exchangewire.com/?p=1599584 Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics.
Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]

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]]> Meetrics Creates New Opportunities for Video Advertising https://www.exchangewire.com/blog/2021/08/24/meetrics-creates-new-opportunities-video-advertising/ Tue, 24 Aug 2021 13:10:13 +0000 https://www.exchangewire.com/?p=1599480 The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics.
The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]

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]]> Jose Ramirez joins Integral Ad Science as SVP Technical Customer Operation https://www.exchangewire.com/blog/2021/08/09/jose-ramirez-joins-integral-ad-science-as-svp-technical-customer-operation/ Mon, 09 Aug 2021 11:51:31 +0000 https://www.exchangewire.com/?p=1589454 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, technical customer operations effective August 9, 2021. Ramirez will be based in New York and report directly to [...]

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]]> Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International School https://www.exchangewire.com/blog/2021/08/04/matterkind-singapore-uses-iass-context-control-to-successfully-drive-demand-for-an-international-school/ Wed, 04 Aug 2021 22:00:35 +0000 https://www.exchangewire.com/?p=1587770 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

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]]> Erfahrener Media-Experte verstärkt Meetrics als Senior Sales Manager DACH https://www.exchangewire.com/blog/2021/08/03/erfahrener-media-experte-verstarkt-meetrics-als-senior-sales-manager-dach/ Tue, 03 Aug 2021 11:16:49 +0000 https://www.exchangewire.com/?p=1586426 Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

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]]> Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH https://www.exchangewire.com/blog/2021/08/03/meetrics-appoints-patrik-paroubek-as-senior-sales-manager-dach/ Tue, 03 Aug 2021 11:04:02 +0000 https://www.exchangewire.com/?p=1586197 Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland.
Meetrics is advocating [...]

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