DACH Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/dach/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 27 Jun 2024 12:51:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region https://www.exchangewire.com/blog/2024/06/27/taptap-digital-announces-partnership-with-league-m-europe-to-expand-growth-into-germany-the-dach-region/ Thu, 27 Jun 2024 12:51:17 +0000 https://www.exchangewire.com/?p=1761276 Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

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]]> Adnami Welcomes Svenja Damzog as Publisher Director DACH https://www.exchangewire.com/blog/2022/06/16/adnami-welcomes-svenja-damzog-as-publisher-director-dach/ Thu, 16 Jun 2022 14:35:19 +0000 https://www.exchangewire.com/?p=1702327 Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe. 
Svenja will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher [...]

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]]> Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire https://www.exchangewire.com/blog/2022/05/31/power-shifting-from-big-tech-to-the-open-web-new-research-from-smart-exchangewire/ Tue, 31 May 2022 08:00:00 +0000 https://www.exchangewire.com/?p=1696243 Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners.
Coupling original quantitative [...]

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]]> Meetrics schafft neue Chancen für Bewegtbildwerbung https://www.exchangewire.com/blog/2021/08/24/meetrics-schafft-neue-chancen-bewegtbildwerbung/ Tue, 24 Aug 2021 13:13:19 +0000 https://www.exchangewire.com/?p=1599584 Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics.
Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]

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]]> Pubstack Announces Expanded Partnership Funke Mediengruppe https://www.exchangewire.com/blog/2021/08/17/pubstack-announces-expanded-partnership-funke-mediengruppe/ Tue, 17 Aug 2021 08:00:57 +0000 https://www.exchangewire.com/?p=1588139 The ad revenue optimisation specialist Pubstack can announce an extended partnership with one of the leading media companies in Germany: The FUNKE Media Group. FUNKE has been offering its customers maximum cross-media reach and quality editorial environments.
"It is great to [...]

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]]> Pubstack Kündigt eine Erweiterte Partnerschaft mit Die Funke Mediengruppe https://www.exchangewire.com/blog/2021/08/17/pubstack-kundigt-eine-erweiterte-partnerschaft-mit-die-funke-mediengruppe/ Tue, 17 Aug 2021 08:00:11 +0000 https://www.exchangewire.com/?p=1588239 Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder.
"Es ist großartig zu sehen, wie die Teams bei [...]

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]]> Erfahrener Media-Experte verstärkt Meetrics als Senior Sales Manager DACH https://www.exchangewire.com/blog/2021/08/03/erfahrener-media-experte-verstarkt-meetrics-als-senior-sales-manager-dach/ Tue, 03 Aug 2021 11:16:49 +0000 https://www.exchangewire.com/?p=1586426 Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

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]]> Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH https://www.exchangewire.com/blog/2021/08/03/meetrics-appoints-patrik-paroubek-as-senior-sales-manager-dach/ Tue, 03 Aug 2021 11:04:02 +0000 https://www.exchangewire.com/?p=1586197 Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland.
Meetrics is advocating [...]

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]]> Impact Celebrates One Year in Germany as it Continues its Strategic Expansion https://www.exchangewire.com/blog/2021/07/29/impact-celebrates-one-year-in-germany-as-it-continues-its-strategic-expansion/ Thu, 29 Jul 2021 11:06:29 +0000 https://www.exchangewire.com/?p=1584373 The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

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]]> Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for the DACH Region https://www.exchangewire.com/blog/2020/11/25/cavai-opens-office-in-munich-germany-and-appoints-florian-wolf-as-sales-director-for-the-dach-region/ Wed, 25 Nov 2020 16:39:03 +0000 https://www.exchangewire.com/?p=1379852 Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region.
Cavai has seen significant growth over [...]

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