You searched for tradertalk - ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 04 Oct 2023 06:39:58 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 TraderTalk TV: Zeotap's Matt Bennathan Looks at Activation Alternatives https://www.exchangewire.com/tradertalk/2023/10/03/tradertalk-tv-zeotaps-matt-bennathan-looks-at-activation-and-measurement-alternatives-to-third-party-cookies Tue, 03 Oct 2023 08:44:57 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1751320 "We shouldn't be talking so much about cookies, we should be talking about outcomes and use cases."

In this episode of TraderTalk TV, Matt Bennathan discusses the phasing out of cookies in both social and programmatic advertising sectors. Bennathan elaborates that [...]

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]]> TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments https://www.exchangewire.com/tradertalk/2015/06/26/tradertalk-tv-cannes-special-openx-on-open-closed-trading-enviornments-2 Fri, 26 Jun 2015 17:48:15 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=37672 In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.
During the discourse of the conversation they discuss:
– The advent of private [...]

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]]> TraderTalkTV Live: Marketplace Quality in Programmatic Advertising https://www.exchangewire.com/tradertalk/2015/06/12/tradertalktv-live-marketplace-quality-in-programmatic-advertising Fri, 12 Jun 2015 07:55:34 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=37431 In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and the future of online marketplace quality in programmatic advertising".
The panel is moderated by Ciaran O'Kane, ExchangeWire CEO, the panelists [...]

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]]> ‪TraderTalkTV: Managing Walled Gardens In Programmatic‬ https://www.exchangewire.com/tradertalk/2015/02/13/%e2%80%aatradertalktv-managing-walled-gardens-programmatic%e2%80%ac Fri, 13 Feb 2015 11:32:46 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=35420 Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O'Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape.
The digital advertising landscape has seen the rise of 'walled gardens' rich [...]

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]]> #TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015 https://www.exchangewire.com/tradertalk/2014/12/09/tradertalktv-end-of-year-review-part-2-looking-forward-to-2015 Tue, 09 Dec 2014 13:26:31 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=34537 In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015.
We look at a number of subjects during this discussion. Some of the key take-aways include:
- Closed [...]

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]]> #TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014 https://www.exchangewire.com/tradertalk/2014/12/08/tradertalktv-end-of-year-review-part-1-a-reflection-on-2014 Mon, 08 Dec 2014 11:24:50 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=34529 What happened in 2014? Well, a lot.
Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the [...]

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]]> ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live! https://www.exchangewire.com/blog/2014/12/02/exchangewire-to-review-2014-at-this-weeks-tradertalk-tv-live/ Tue, 02 Dec 2014 08:25:33 +0000 https://www.exchangewire.com/?p=34475 ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

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]]> #TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution https://www.exchangewire.com/tradertalk/2014/10/31/tradertalktv-adap-tv Fri, 31 Oct 2014 17:07:42 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=34246 'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and 'transparency' are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of [...]

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]]> #TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction https://www.exchangewire.com/tradertalk/2014/10/10/tradertalktv-openxs-jason-fairchild-explains-how-various-demand-classes-can-be-merged-into-one-auction Fri, 10 Oct 2014 09:47:36 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=33940 How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side.
Here Jason [...]

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]]> #TraderTalkTV: Equinix's Rory Murphy Discusses The Infrastructure Powering The Real Time Ad Ecosystem https://www.exchangewire.com/tradertalk/2014/09/09/tradertalktv-equinixs-rory-murphy-discusses-the-infrastructure-powering-the-real-time-ad-ecosystem Tue, 09 Sep 2014 10:02:53 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=33604 We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is not the case by the way. But what of the real platforms? Specifically the cloud and data infrastructure [...]

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