Ronan Shields, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Fri, 10 Jul 2015 09:28:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget https://www.exchangewire.com/blog/2015/07/10/aol-eyes-millennial-media-in-300m-swoop-googles-programmatic-brand-spend-nears-34-of-total-budget/ Fri, 10 Jul 2015 09:28:47 +0000 https://www.exchangewire.com/?p=37920 In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears three-quarters of total budget; TubeMogul publishes "cheat sheets"; and Speculation over next Twitter CEO.
AOL & Millennial Media $300m Deal Mooted

Just [...]

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]]> Is Martech the Future of Ad Tech? https://www.exchangewire.com/blog/2015/07/08/is-martech-the-future-of-ad-tech/ Wed, 08 Jul 2015 12:30:22 +0000 https://www.exchangewire.com/?p=37880 The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper.

Despite its phenomenal growth, the [...]

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]]> Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading? https://www.exchangewire.com/blog/2015/07/07/are-futures-markets-the-way-forward-for-programmatic-media-trading/ Tue, 07 Jul 2015 07:30:01 +0000 https://www.exchangewire.com/?p=37851 Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very vanguard of the ad tech revolution. ExchangeWire learns more about how futures trading is being lifted from more traditional commodities, [...]

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]]> Targeting Audience is More Effective than Content; LATAM Opportunities are in Mobile & TV https://www.exchangewire.com/blog/2015/07/06/targeting-audience-is-more-effective-than-content-latam-opportunities-are-in-mobile-tv/ Mon, 06 Jul 2015 13:00:32 +0000 https://www.exchangewire.com/?p=37846 This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different ways of targeting; a market analysis about the opportunities in the region; and a change in the marketing management of [...]

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]]> The Festival of Creativity (Powered By Data) https://www.exchangewire.com/blog/2015/07/03/the-festival-of-creativity-powered-by-data/ Fri, 03 Jul 2015 14:02:37 +0000 https://www.exchangewire.com/?p=37830 As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance…

To a Cannes [...]

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]]> Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m https://www.exchangewire.com/blog/2015/07/03/microsoft-aol-appnexus-form-triumvirate-radiumone-raises-54m/ Fri, 03 Jul 2015 08:37:39 +0000 https://www.exchangewire.com/?p=37822 In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves.

Microsoft inks deal announcing its exit from ads. Or [...]

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]]> Programmatic, Coming to a Street Near You https://www.exchangewire.com/blog/2015/07/02/programmatic-coming-to-a-street-near-you/ Thu, 02 Jul 2015 14:30:22 +0000 https://www.exchangewire.com/?p=37809 Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported [...]

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]]> Can the Gap Between Data & Creatives Ever Be Bridged? https://www.exchangewire.com/blog/2015/07/01/can-the-gap-between-data-creatives-ever-be-bridged/ Wed, 01 Jul 2015 15:00:12 +0000 https://www.exchangewire.com/?p=37752 It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of the industry’s biggest names. So much so, that this year saw the debut of Lions Innovation, a special event focusing [...]

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]]> Microsoft Has Checked Out of the Ad Tech Business, But For Just How Long? https://www.exchangewire.com/blog/2015/07/01/microsoft-has-checked-out-of-the-ad-tech-business-but-for-just-how-long/ Wed, 01 Jul 2015 07:30:18 +0000 https://www.exchangewire.com/?p=37738 There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this [...]

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]]> ExchangeWire Research Expands Headcount & Continues Global Rollout https://www.exchangewire.com/blog/2015/06/30/exchangewire-research-expands-headcount-continues-global-rollout/ Tue, 30 Jun 2015 13:30:44 +0000 https://www.exchangewire.com/?p=37712 Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research analyst, Anya Fenge-Davies. Fenge-Davies joins head of research and analysis Rebecca Muir and will assist in the rollout of the [...]

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