ExchangeWire Research Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/exchangewire-research/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 27 Jun 2023 09:05:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ExchangeWire Analysis: The ATS London 2023 Lowdown https://www.exchangewire.com/blog/2023/06/22/exchangewire-research-the-ats-london-2023-lowdown/ Thu, 22 Jun 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1747390 For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends.

So who did the great [...]

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]]> Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media https://www.exchangewire.com/blog/2023/01/25/research-from-pubmatic-exchangewire-reveals-two-thirds-of-european-retailers-are-increasing-investment-in-commerce-media/ Wed, 25 Jan 2023 09:01:42 +0000 https://www.exchangewire.com/?p=1740735 PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

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]]> Only 3% of Data Professionals Understand Implications of the GDPR https://www.exchangewire.com/blog/2017/10/30/3-data-professionals-understand-implications-gdpr/ Mon, 30 Oct 2017 09:00:33 +0000 https://www.exchangewire.com/?p=49210 ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack of preparation and severe risk of non-compliance. Insurance, finance and banking sector appear to be ahead of the curve; retailers [...]

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]]> Is the Value of Validation Really That Valuable? https://www.exchangewire.com/blog/2017/10/09/value-validation-really-valuable/ Mon, 09 Oct 2017 12:00:15 +0000 https://www.exchangewire.com/?p=53225 Unless you’ve been living under a rock for the past year, you will be aware that marketing moguls like WPP’s Sir Martin Sorrell and former Publicis CEO Maurice Levy have been throwing down the gauntlet urging media owners and technology [...]

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]]> Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs https://www.exchangewire.com/blog/2017/07/25/adoption-vs-execution-media-agencies-making-dmps/ Tue, 25 Jul 2017 12:00:39 +0000 https://www.exchangewire.com/?p=51481 Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report.
The presence of DMPs within [...]

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]]> Location Drives Marketers’ Shift from Demographic to Contextual Insights https://www.exchangewire.com/blog/2017/05/10/location-drives-marketers-shift-demographic-contextual-insights/ Wed, 10 May 2017 12:38:31 +0000 https://www.exchangewire.com/?p=49987 A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and [...]

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]]> UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud https://www.exchangewire.com/blog/2016/08/04/44614/ Thu, 04 Aug 2016 09:00:29 +0000 https://www.exchangewire.com/?p=44614 ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for [...]

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]]> Too Much Focus on Whether Ads Are Visible: Q&A with Lisa Menaldo, UK MD, Sublime Skinz https://www.exchangewire.com/blog/2016/08/01/44505/ Mon, 01 Aug 2016 08:00:10 +0000 https://www.exchangewire.com/?p=44505 Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a standard. The research, commissioned by Sublime Skinz and conducted by Theorem, also revealed that 63% of participants believe inconsistent measurement [...]

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]]> Future of Marketing Organisations; State of Automotive Within Premium Video https://www.exchangewire.com/blog/2016/06/30/future-of-marketing-organisations-state-of-automotive-within-premium-video/ Thu, 30 Jun 2016 09:00:49 +0000 https://www.exchangewire.com/?p=43871 ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

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]]> Video Ad Views Growing 24% YOY; US Ad Revenues Soaring https://www.exchangewire.com/blog/2016/06/16/video-ad-views-growing-24-y-o-y-us-ad-revenues-soaring/ Thu, 16 Jun 2016 09:00:18 +0000 https://www.exchangewire.com/?p=43661 ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...]

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