Staff Writer ExchangeWire provides global data and insight on media, marketing and commerce Fri, 27 Oct 2023 10:51:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3 https://www.exchangewire.com/blog/2023/10/30/amc-enables-programmatic-ad-buying-on-linear-tv-meta-revenue-up-23-for-q3/ Mon, 30 Oct 2023 08:15:00 +0000 https://www.exchangewire.com/?p=1752824 In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

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]]> The Stack: TikTok Launches “Out of Phone”, Japan to Investigate Google https://www.exchangewire.com/blog/2023/10/27/the-stack-tiktok-launches-out-of-phone-japan-to-investigate-google/ Fri, 27 Oct 2023 07:00:00 +0000 https://www.exchangewire.com/?p=1752818 This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google...

TikTok introduces “Out of Phone”

Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”...

Google to be investigated in Japan

The Japan Fair Trade Commission [...]

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]]> Progress for AI Regulation in the EU; Spotify Exceeds Q3 Expectations https://www.exchangewire.com/blog/2023/10/26/eu-progresses-towards-ai-regulation-spotify-exceeds-q3-expectations/ Thu, 26 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752794 In today's ExchangeWire news digest: lawmakers in the EU make significant progress towards the regulation of AI; Spotify reports a profit for Q3 2023; and e-commerce platform Vinted considers a secondary share sale.

EU lawmakers inch closer to AI regulation

Lawmakers in [...]

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]]> Mobile Gaming: Capitalising on the Power of Portable Play https://www.exchangewire.com/blog/2023/10/26/mobile-gaming-capitalising-on-the-power-of-portable-play/ Thu, 26 Oct 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1752803 Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

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]]> Apple Scrutinised for “Carbon Neutral” Claims; Shoppable Ads Come to Channel 4, Paramount https://www.exchangewire.com/blog/2023/10/25/apple-scrutinised-for-carbon-neutral-claims-shoppable-ads-come-to-channel-4-paramount/ Wed, 25 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752749 In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia.

EU scrutinises Apple’s “carbon [...]

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]]> Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration https://www.exchangewire.com/blog/2023/10/24/japan-to-investigate-google-for-antimonopoly-breaches-40-of-apac-shoppers-use-social-media-for-inspiration/ Tue, 24 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752695 In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year).

Google to be investigated in Japan

The Japan Fair [...]

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]]> TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working https://www.exchangewire.com/blog/2023/10/23/tiktok-launches-new-ooh-offering-netflix-q3-results-suggest-password-crackdown-is-working/ Mon, 23 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752640 In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm.

TikTok introduces “Out of Phone”

Short-form video platform TikTok has launched a new out-of-home offering. [...]

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]]> The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation https://www.exchangewire.com/blog/2023/10/20/the-stack-google-rolls-out-demand-gen-tiktok-says-it-has-taken-action-to-reduce-misinformation/ Fri, 20 Oct 2023 07:00:00 +0000 https://www.exchangewire.com/?p=1752637 This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation...

Google Ads begins roll out of Demand Gen

Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen...

TikTok [...]

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]]> AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa https://www.exchangewire.com/blog/2023/10/19/ai-start-up-baichuan-secures-300m-amazon-announces-expansion-to-south-africa/ Thu, 19 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752464 In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users.

China’s Baichuan raises USD$300m in latest funding round

AI start-up Baichuan has [...]

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]]> CTV Advertising Measurement and Attribution: Challenges and Solutions https://www.exchangewire.com/blog/2023/10/18/ctv-advertising-measurement-and-attribution-challenges-and-solutions/ Wed, 18 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752298 Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

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