ExchangeWire, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Fri, 13 Sep 2024 13:27:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Ad Tech Personality of the Year and Ad Tech Rising Star Nominees Revealed https://www.exchangewire.com/blog/2024/09/11/ad-tech-personality-of-the-year-and-ad-tech-rising-star-nominees-revealed/ Wed, 11 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762911 We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards.

We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality [...]

The post Ad Tech Personality of the Year and Ad Tech Rising Star Nominees Revealed appeared first on ExchangeWire.com.

]]> Cookies or not, programmatic ad spending is expected to grow in Asia in 2024 https://www.exchangewire.com/blog/2023/11/10/cookies-programmatic-ad-spending-expected-grow-asia-2024/ Fri, 10 Nov 2023 02:00:00 +0000 https://www.exchangewire.com/?p=1753993 In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers.

Programmatic advertising stands out as a vital digital asset within [...]

The post Cookies or not, programmatic ad spending is expected to grow in Asia in 2024 appeared first on ExchangeWire.com.

]]> Bidstack Announces Virtual Stadium Partnership with StatusPRO’s NFL PRO ERA and Washington Commanders https://www.exchangewire.com/blog/2023/07/13/bidstack-announces-virtual-stadium-partnership-with-statuspros-nfl-pro-era-and-washington-commanders/ Thu, 13 Jul 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1748065 Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [...]

The post Bidstack Announces Virtual Stadium Partnership with StatusPRO’s NFL PRO ERA and Washington Commanders appeared first on ExchangeWire.com.

]]> The Global Audience Data Landscape is About to Change Dramatically https://www.exchangewire.com/blog/2023/05/04/the-global-audience-data-landscape-is-about-to-change-dramatically/ Thu, 04 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744075 In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]

The post The Global Audience Data Landscape is About to Change Dramatically appeared first on ExchangeWire.com.

]]> Why the Future of Ad Measurement Will be Attention-First https://www.exchangewire.com/blog/2023/05/02/why-the-future-of-ad-measurement-will-be-attention-first/ Tue, 02 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744057 In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement.

We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

The post Why the Future of Ad Measurement Will be Attention-First appeared first on ExchangeWire.com.

]]> Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO https://www.exchangewire.com/blog/2023/04/18/harnessing-the-potential-of-video-qa-with-marc-thomas-ex-co/ Tue, 18 Apr 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1743694 In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

The post Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO appeared first on ExchangeWire.com.

]]> Why Modern Marketers Should Embrace Connected TV in 2023 https://www.exchangewire.com/blog/2023/04/12/why-modern-marketers-should-embrace-connected-tv-in-2023/ Wed, 12 Apr 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1743593 In association with StackAdapt

In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV.

Connected TV (CTV) refers to a device that connects to or is embedded in a [...]

The post Why Modern Marketers Should Embrace Connected TV in 2023 appeared first on ExchangeWire.com.

]]> How Will Web3 Change Advertising? https://www.exchangewire.com/blog/2023/03/30/how-will-web3-change-advertising/ Thu, 30 Mar 2023 09:23:04 +0000 https://www.exchangewire.com/?p=1743305 With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers.

Nowadays, virtually [...]

The post How Will Web3 Change Advertising? appeared first on ExchangeWire.com.

]]> Channel Factory signals EMEA investment with two key agency and brand hires https://www.exchangewire.com/blog/2022/11/29/channel-factory-signals-emea-investment-with-two-key-agency-and-brand-hires/ Tue, 29 Nov 2022 14:40:16 +0000 https://www.exchangewire.com/?p=1738054 Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region. 

Igor Treutiger has been announced as partnerships and trading director, EMEA. [...]

The post Channel Factory signals EMEA investment with two key agency and brand hires appeared first on ExchangeWire.com.

]]> How to Foster a Culture of Sustainable Advertising  https://www.exchangewire.com/blog/2022/09/29/how-to-foster-a-culture-of-sustainable-advertising/ Thu, 29 Sep 2022 00:00:44 +0000 https://www.exchangewire.com/?p=1725558 In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment.
In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]

The post How to Foster a Culture of Sustainable Advertising  appeared first on ExchangeWire.com.

]]>