Clean Rooms Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/clean-rooms/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Dec 2023 10:57:51 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era https://www.exchangewire.com/blog/2023/12/20/sigma-software-groups-olha-paramonova-on-evolving-ad-tech-strategies-in-a-privacy-focused-era/ Wed, 20 Dec 2023 10:57:43 +0000 https://www.exchangewire.com/?p=1756590 From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. 

Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]

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]]> Evorra Partners With AppsFlyer to Power Compliant Data Collaboration https://www.exchangewire.com/blog/2023/09/20/evorra-partners-with-appsflyer-to-power-compliant-data-collaboration/ Wed, 20 Sep 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1750639 Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [...]

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]]> Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph https://www.exchangewire.com/blog/2023/06/19/equativ-joins-forces-with-habu-data-clean-room-and-roqad-identity-graph/ Mon, 19 Jun 2023 11:06:45 +0000 https://www.exchangewire.com/?p=1746825 Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a leading data clean room (DCR) provider. Equativ also partners with Roqad, the leading identity (ID) solutions provider, to act as [...]

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]]> Clean rooms, walled gardens and identity: ad tech at CES 2023 https://www.exchangewire.com/blog/2023/01/12/clean-rooms-walled-gardens-and-identity-ad-tech-at-ces-2023/ Thu, 12 Jan 2023 19:00:00 +0000 https://www.exchangewire.com/?p=1740046 The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

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