Middle East Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/middle-east/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 21 Oct 2024 11:51:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East https://www.exchangewire.com/blog/2024/10/22/backlite-media-partners-with-viooh-to-bring-programmatic-dooh-to-the-middle-east/ Tue, 22 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764050 BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

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]]> European Commission Called to Charge Big Tech for Network Costs; UAE to Form Committee to Develop Digital Economy https://www.exchangewire.com/blog/2022/08/02/european-commission-called-to-charge-big-tech-for-network-costs-uae-to-form-committee-to-develop-digital-economy/ Tue, 02 Aug 2022 09:45:21 +0000 https://www.exchangewire.com/?p=1714065 In today's ExchangeWire news digest: European regulators face calls to charge tech firms for network costs; the UAE Cabinet approves the formation of  a new committee to develop a digital economy in the country; and Apple plans to place ads [...]

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]]> Sojern y Roiback llegan a un acuerdo estratégico para impulsar la venta directa y rentabilidad hotelera. https://www.exchangewire.com/blog/2021/09/07/sojern-y-roiback-llegan-a-un-acuerdo-estrategico-para-impulsar-la-venta-directa-y-rentabilidad-hotelera/ Tue, 07 Sep 2021 16:04:31 +0000 https://www.exchangewire.com/?p=1607694 Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de cadenas hoteleras y hoteles independientes, han llegado a un acuerdo estratégico para ofrecer soluciones de marketing multicanal y optimización tecnológica [...]

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]]> Sojern & Roiback Partners to Increase Hoteliers’ Direct Bookings & Profitability https://www.exchangewire.com/blog/2021/09/07/sojern-roiback-partners-to-increase-hoteliers-direct-bookings-profitability/ Tue, 07 Sep 2021 15:51:36 +0000 https://www.exchangewire.com/?p=1607548 Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]

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]]> Sojern Publishes Latest Insights into COVID-19’s Impact on Travel to Middle East and Africa https://www.exchangewire.com/blog/2020/08/11/sojern-publishes-latest-insights-into-covid-19s-impact-on-travel-to-middle-east-and-africa/ Tue, 11 Aug 2020 16:06:17 +0000 https://www.exchangewire.com/?p=1287414 With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and share current travel trends amidst the COVID-19 pandemic. These latest insights are based on data collected from over 350 million [...]

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]]> Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA https://www.exchangewire.com/blog/2020/05/21/unruly-appoints-former-verizon-director-toby-williams-as-vp-business-development-apmea/ Thu, 21 May 2020 12:11:39 +0000 https://www.exchangewire.com/?p=1230800 Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) [...]

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]]> Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel https://www.exchangewire.com/blog/2020/05/12/sojern-reveals-latest-covid-19-impact-on-middle-east-and-africa-travel/ Tue, 12 May 2020 16:14:30 +0000 https://www.exchangewire.com/?p=1223839 With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share current Middle East and Africa (MEA) travel trends. These insights are based on data collected on the 11th May, [...]

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]]> Neal Richter Joins Rakuten Marketing as CTO; Verve Acquires German Push-Marketing Company matchinguu https://www.exchangewire.com/blog/2017/06/30/neal-richter-joins-rakuten-marketing-cto-verve-acquires-german-push-marketing-company-matchinguu/ Fri, 30 Jun 2017 08:55:37 +0000 https://www.exchangewire.com/?p=51081 ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Neal Richter joins Rakuten Marketing as CTO; Verve acquires German push-marketing company matchinguu; BillFront announces financing facility for Fyber; Forward3D launches in Dubai; [...]

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]]> Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8% https://www.exchangewire.com/blog/2017/01/18/dentsu-unveil-measures-future-misreporting-au-ooh-revenue-grow-15-8/ Wed, 18 Jan 2017 03:18:46 +0000 https://www.exchangewire.com/?p=47646 In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

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]]> UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista https://www.exchangewire.com/blog/2016/04/15/uk-ad-spend-tops-8-6bn-appointments-at-trade-desk-and-plista/ Fri, 15 Apr 2016 09:00:17 +0000 https://www.exchangewire.com/?p=42441 ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution. 
UK ad spend [...]

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