In-App Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/in-app/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 16 Oct 2024 12:02:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model https://www.exchangewire.com/blog/2024/10/16/adinmo-survey-reveals-72-of-mobile-games-makers-adopting-hybrid-monetisation-model/ Wed, 16 Oct 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1763935 AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games. 

The study charts the continued growth [...]

The post AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model appeared first on ExchangeWire.com.

]]> Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities https://www.exchangewire.com/blog/2024/10/16/axis-gravite-announce-strategic-partnership-to-elevate-programmatic-advertising-capabilities/ Wed, 16 Oct 2024 08:35:17 +0000 https://www.exchangewire.com/?p=1763951 Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

The post Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on ExchangeWire.com.

]]> Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report https://www.exchangewire.com/blog/2024/09/26/pixalate-releases-global-august-2024-most-common-mobile-in-app-invalid-traffic-ivt-types-report/ Thu, 26 Sep 2024 15:30:11 +0000 https://www.exchangewire.com/?p=1763416 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]

The post Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report appeared first on ExchangeWire.com.

]]> Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory https://www.exchangewire.com/blog/2024/09/10/yieldmo-numbereight-achieve-a-130-surge-in-ad-spend-on-in-app-inventory/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762832 In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

The post Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory appeared first on ExchangeWire.com.

]]> NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting https://www.exchangewire.com/blog/2024/03/28/numbereight-yieldmo-announce-strategic-partnership-for-market-first-contextual-in-app-targeting/ Thu, 28 Mar 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1759102 NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. 

NumberEight has reimagined user identity management through AI technology and [...]

The post NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting appeared first on ExchangeWire.com.

]]> Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange https://www.exchangewire.com/blog/2023/10/31/navigating-the-evolving-landscape-of-attention-insights-from-inmobi-exchange/ Tue, 31 Oct 2023 10:19:06 +0000 https://www.exchangewire.com/?p=1752914 "As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights."

With just two weeks to go until ExchangeWire's LIVE [...]

The post Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange appeared first on ExchangeWire.com.

]]> Mobile Gaming: Capitalising on the Power of Portable Play https://www.exchangewire.com/blog/2023/10/26/mobile-gaming-capitalising-on-the-power-of-portable-play/ Thu, 26 Oct 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1752803 Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

The post Mobile Gaming: Capitalising on the Power of Portable Play appeared first on ExchangeWire.com.

]]> Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech https://www.exchangewire.com/blog/2023/10/05/captured-clicks-captured-minds-unpacking-the-currency-of-attention-in-ad-tech/ Thu, 05 Oct 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1751381 We investigate the hottest new metric on the ad tech block - attention. 

In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

The post Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech appeared first on ExchangeWire.com.

]]> Mobile, measurement, and the pivot to privacy https://www.exchangewire.com/blog/2023/03/01/mobile-measurement-and-the-pivot-to-privacy/ Wed, 01 Mar 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1742319 As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers.

Not only has the [...]

The post Mobile, measurement, and the pivot to privacy appeared first on ExchangeWire.com.

]]> Ogury promotes Benjamin Lanfry to Chief Supply Officer https://www.exchangewire.com/blog/2022/08/25/ogury-promotes-benjamin-lanfry-to-chief-supply-officer/ Thu, 25 Aug 2022 07:00:53 +0000 https://www.exchangewire.com/?p=1718060 Ogury, the global leader in personified advertising, today (August 25th, 2022) announced the promotion of Benjamin Lanfry to the position of chief supply officer. In this new role, Lanfry will be in charge of defining Ogury’s global supply strategy and [...]

The post Ogury promotes Benjamin Lanfry to Chief Supply Officer appeared first on ExchangeWire.com.

]]>