Romany Reagan, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Fri, 05 Apr 2019 11:29:04 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem https://www.exchangewire.com/blog/2019/04/05/a-million-ads-launches-studiopodcast-iab-uk-demands-higher-standards-from-ad-tech-ecosystem/ Fri, 05 Apr 2019 09:00:19 +0000 https://www.exchangewire.com/?p=981984 A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate
A Million Ads Launches Studio:Podcast
A Million Ads announced [...]

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]]> News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX https://www.exchangewire.com/blog/2019/03/22/news-uk-launches-the-fifth-mindshare-launches-audience-first-customer-decisioning-tool-dx/ Fri, 22 Mar 2019 10:00:05 +0000 https://www.exchangewire.com/?p=975666 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX; and Bidooh Signs New Partner in [...]

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]]> AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework https://www.exchangewire.com/blog/2019/03/15/appnexus-to-grow-workforce-across-uk-europe-house-of-lords-calls-for-new-regulatory-framework/ Fri, 15 Mar 2019 10:00:45 +0000 https://www.exchangewire.com/?p=972558 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: [...]

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]]> dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus https://www.exchangewire.com/blog/2019/03/08/dataxu-debuts-totaltv-marketplace/ Fri, 08 Mar 2019 10:00:17 +0000 https://www.exchangewire.com/?p=970122 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; [...]

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]]> Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways https://www.exchangewire.com/blog/2019/03/01/merkle-unveils-dedicated-northern-hub-in-edinburgh-adjust-enters-partnership-with-adways/ Fri, 01 Mar 2019 10:00:37 +0000 https://www.exchangewire.com/?p=967098 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]

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]]> Why It’s Important for Marketers to Embrace UX https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/ Mon, 25 Feb 2019 13:00:22 +0000 https://www.exchangewire.com/?p=964205 In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

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]]> Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick https://www.exchangewire.com/blog/2019/02/22/publisher-platform-adomik-launches-uk-office-doubleverify-acquires-digital-video-technology-company-zentrick/ Fri, 22 Feb 2019 10:00:27 +0000 https://www.exchangewire.com/?p=964208 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]

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]]> TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform https://www.exchangewire.com/blog/2019/02/15/trustworthy-accountability-group-launches-new-anti-piracy-initiative-to-protect-european-brands-pub-ocean-introduces-industry-first-real-time-revenue-analytics-platform-for-digital-publishers/ Fri, 15 Feb 2019 10:00:25 +0000 https://www.exchangewire.com/?p=961722 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics [...]

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]]> Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results https://www.exchangewire.com/blog/2019/02/08/taptica-acquires-rhythmone-snap-inc-announces-q4-full-year-2018-financial-results/ Fri, 08 Feb 2019 10:00:38 +0000 https://www.exchangewire.com/?p=958977 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call [...]

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]]> UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows https://www.exchangewire.com/blog/2019/02/01/uk-advertising-delivers-21st-consecutive-quarter-of-growth-in-strongest-q3-since-2015-facebook-ad-placements-down-15-as-instagram-grows/ Fri, 01 Feb 2019 10:00:28 +0000 https://www.exchangewire.com/?p=955926 UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV.
UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015
UK ad [...]

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