DTC Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/dtc/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 10 May 2021 10:43:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe https://www.exchangewire.com/blog/2021/05/10/gray-television-buy-17-meredith-tv-stations-bbg-set-out-to-bring-us-brands-to-europe/ Mon, 10 May 2021 10:36:55 +0000 https://www.exchangewire.com/?p=1524832 In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]

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]]> Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program https://www.exchangewire.com/blog/2021/04/15/taboola-drives-advertising-success-for-more-than-100-women-owned-businesses-as-part-of-recommendher-program/ Thu, 15 Apr 2021 11:58:15 +0000 https://www.exchangewire.com/?p=1504432 Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this [...]

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]]> Discovery Selects Magnite to Strengthen DTC Ad Proposition for Streaming Services https://www.exchangewire.com/blog/2020/09/29/discovery-selects-magnite-to-strengthen-dtc-ad-proposition-for-streaming-services/ Tue, 29 Sep 2020 11:24:18 +0000 https://www.exchangewire.com/?p=1329523 Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities.
Magnite’s platform provides Discovery with control [...]

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]]> US Prepared to Take Google to Court; US TV Groups to See Serious Fall in Q2 Revenue https://www.exchangewire.com/blog/2020/05/18/us-prepared-to-take-google-to-court-us-tv-groups-to-see-serious-fall-in-q2-revenue/ Mon, 18 May 2020 10:19:57 +0000 https://www.exchangewire.com/?p=1227597 In today's ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation of the digital ad market; US TV groups prepare to see serious revenue losses during this quarter as companies continue [...]

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]]> Australian OOH Sees Recovery; US Ad Demand Fuelled by DTCs https://www.exchangewire.com/blog/2020/05/15/australian-ooh-sees-recovery-us-ad-demand-fuelled-by-dtcs/ Fri, 15 May 2020 09:30:49 +0000 https://www.exchangewire.com/?p=1226097 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have [...]

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]]> DTCs Fuel Ad Demand; US Scatter Broadcast Pricing Falls https://www.exchangewire.com/blog/2020/05/12/dtcs-fuel-ad-demand-us-scatter-broadcast-pricing-falls/ Tue, 12 May 2020 10:11:18 +0000 https://www.exchangewire.com/?p=1223341 In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter TV ad slots declines across US broadcasters; and Sky inventory is added to NBC Universal's One Platform.
 
US DTC ad demand [...]

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]]> The 2020 Digital Landscape https://www.exchangewire.com/blog/2020/01/14/the-2020-digital-landscape/ Tue, 14 Jan 2020 10:00:44 +0000 https://www.exchangewire.com/?p=1145860 As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead.
The future of 5G

A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]

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]]> In This Privacy-First Era, Ad Tech Needs to Evolve or Die https://www.exchangewire.com/blog/2019/07/25/in-this-privacy-first-era-ad-tech-needs-to-evolve-or-die/ Thu, 25 Jul 2019 09:00:11 +0000 https://www.exchangewire.com/?p=1043185 The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]

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]]> Harnessing the Data Sets of DTCs: Q&A with Velocidi https://www.exchangewire.com/blog/2019/04/04/harnessing-data-sets-dtcs/ Thu, 04 Apr 2019 14:00:45 +0000 https://www.exchangewire.com/?p=978534 If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business [...]

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]]> RetailTechNews Is Becoming DTCDaily https://www.exchangewire.com/blog/2019/02/15/retailtechnews-is-becoming-dtcdaily/ Fri, 15 Feb 2019 14:00:57 +0000 https://www.exchangewire.com/?p=961809 We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years.
The rise of media platforms, like Facebook and [...]

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