User Acquisition Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/user-acquisition/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 04 Apr 2024 06:57:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Privacy Sandbox and the Countdown to Cookieless https://www.exchangewire.com/blog/2024/04/04/privacy-sandbox-and-the-countdown-to-cookieless/ Thu, 04 Apr 2024 06:53:39 +0000 https://www.exchangewire.com/?p=1759179 We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024.

In that time, Google’s Privacy Sandbox, the final phase [...]

The post Privacy Sandbox and the Countdown to Cookieless appeared first on ExchangeWire.com.

]]> ‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation? https://www.exchangewire.com/blog/2018/11/20/non-intrusive-programmatic-advertising-the-future-of-ar-and-vr-monetisation/ Tue, 20 Nov 2018 13:00:41 +0000 https://www.exchangewire.com/blog/2018/11/16/non-intrusive-programmatic-advertising-the-future-of-ar-and-vr-monetisation/ This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform.
As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

The post ‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation? appeared first on ExchangeWire.com.

]]> Mobile eSports as a Tool to Aquire & Retain: A Primer https://www.exchangewire.com/blog/2018/11/16/mobile-esports-as-a-tool-to-aquire-and-retain-a-primer/ Fri, 16 Nov 2018 11:00:26 +0000 https://www.exchangewire.com/blog/2018/11/14/mobile-esports-as-a-tool-to-aquire-and-retain-a-primer/ You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.
Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

The post Mobile eSports as a Tool to Aquire & Retain: A Primer appeared first on ExchangeWire.com.

]]> Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica https://www.exchangewire.com/blog/2018/07/13/last-click-attribution-is-failing-marketers-qa-with-amit-dar-taptica/ Fri, 13 Jul 2018 12:00:38 +0000 https://www.exchangewire.com/?p=130630 User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it's about finding the highest [...]

The post Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica appeared first on ExchangeWire.com.

]]>