CEE Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/cee/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 12 Apr 2021 11:45:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Hubert Świtalski wird Regional Manager CEE bei Meetrics https://www.exchangewire.com/blog/2021/04/12/hubert-switalski-wird-regional-manager-cee-bei-meetrics/ Mon, 12 Apr 2021 11:42:41 +0000 https://www.exchangewire.com/?p=1500402 Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]

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]]> Hubert Świtalski Becomes Meetrics Regional Manager CEE https://www.exchangewire.com/blog/2021/04/12/hubert-switalski-becomes-meetrics-regional-manager-cee/ Mon, 12 Apr 2021 11:34:57 +0000 https://www.exchangewire.com/?p=1500126 Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]

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]]> How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results https://www.exchangewire.com/blog/2020/07/23/how-covid-19-affected-the-cee-advertising-industry-admixer-shares-survey-results/ Thu, 23 Jul 2020 13:44:59 +0000 https://www.exchangewire.com/?p=1274041 In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

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]]> IAB Europe Releases Full 2019 AdEx Benchmark Report https://www.exchangewire.com/blog/2020/07/15/iab-europe-releases-full-2019-adex-benchmark-report/ Wed, 15 Jul 2020 14:00:28 +0000 https://www.exchangewire.com/?p=1267314 IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]

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]]> European Digital Advertising Market Exceeds €64b in 2019 https://www.exchangewire.com/blog/2020/06/03/european-digital-advertising-market-exceeds-e64b-in-2019/ Wed, 03 Jun 2020 14:16:22 +0000 https://www.exchangewire.com/?p=1238713 Market forecasts for 2020 show that digital advertising could decline by -5.5%. All other media expected to experience -21.3% decline this year.
 
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact [...]

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]]> Programmatic Parallels Between CEE & DACH Markets: Q&A with Maciej Wyszynski, Sociomantic Labs https://www.exchangewire.com/blog/2017/12/20/programmatic-parallels-cee-dach-markets-qa-maciej-wyszynski-sociomantic-labs/ Wed, 20 Dec 2017 15:00:51 +0000 https://www.exchangewire.com/?p=54911 In November, ExchangeWire hosted ATS Berlin, a one-day conference covering the key topics in the programmatic, ad tech and martech industries. As well as focusing on the DACH region, opportunities and challenges in the CEE region were also a central [...]

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]]> Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird https://www.exchangewire.com/blog/2017/10/31/programmatic-monetising-unsold-inventory-cee-bartlomiej-chmiel-yieldbird/ Tue, 31 Oct 2017 13:00:19 +0000 https://www.exchangewire.com/?p=53653 Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below), managing director of Yieldbird, ad inventory optimisation specialists, headquartered in Poland, with strong presence in the Central and Eastern Europe [...]

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