Location Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/location/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 18 Sep 2023 10:49:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Adsquare Unveils Cutting-Edge Location Intelligence Platform https://www.exchangewire.com/blog/2023/09/18/adsquare-unveils-cutting-edge-location-intelligence-platform/ Mon, 18 Sep 2023 08:30:53 +0000 https://www.exchangewire.com/?p=1750687 Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]

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]]> Google Pay Over USD $390m Over Tracking; Meta Sunset Portal and Smartwatch https://www.exchangewire.com/blog/2022/11/15/google-pay-over-usd-390m-over-tracking-meta-sunset-portal-and-smartwatch/ Tue, 15 Nov 2022 13:19:56 +0000 https://www.exchangewire.com/?p=1737314 In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta retire their Portal and Smartwatch products; and executives flee Twitter following turmoil under Elon Musk's ownership.

Google pay more [...]

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]]> Blis Announces New Partnership with Experian Across Seven Markets https://www.exchangewire.com/blog/2022/08/02/blis-announce-new-partnership-with-experian-across-seven-markets/ Tue, 02 Aug 2022 14:16:42 +0000 https://www.exchangewire.com/?p=1714188 Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]

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]]> Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising https://www.exchangewire.com/blog/2021/09/06/adsquare-to-offer-mobile-powered-data-and-insights-for-mobile-ooh-advertising/ Mon, 06 Sep 2021 11:01:19 +0000 https://www.exchangewire.com/?p=1605135 Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

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]]> Adsquare Appoints Luise Weiss as VP Revenue https://www.exchangewire.com/blog/2021/08/06/adsquare-appoints-luise-weiss-as-vp-revenue/ Fri, 06 Aug 2021 11:03:35 +0000 https://www.exchangewire.com/?p=1589600 Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August 2021. Weiss, who has an extensive background in driving growth in the ad tech industry, will lead the sales strategy [...]

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]]> Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement https://www.exchangewire.com/blog/2021/08/05/blis-reveals-new-interactive-dashboard-that-tracks-covid-anxiety-levels-and-consumer-movement/ Thu, 05 Aug 2021 13:40:20 +0000 https://www.exchangewire.com/?p=1589126 Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

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]]> Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets https://www.exchangewire.com/blog/2021/06/23/loctite-achieves-24-6-sales-uplift-across-italy-by-using-blis-location-powered-targeting-to-drive-foot-traffic-into-supermarkets/ Wed, 23 Jun 2021 10:35:24 +0000 https://www.exchangewire.com/?p=1561229 Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

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]]> Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation https://www.exchangewire.com/blog/2021/06/22/google-accused-of-making-location-data-less-private-getir-secure-7-5bn-valuation/ Tue, 22 Jun 2021 10:17:04 +0000 https://www.exchangewire.com/?p=1560589 In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

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]]> Lifesight joins HERE Marketplace to offer global mobility data https://www.exchangewire.com/blog/2021/05/21/lifesight-joins-here-marketplace-to-offer-global-mobility-data/ Fri, 21 May 2021 10:47:38 +0000 https://www.exchangewire.com/?p=1539553 Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data.
The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

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]]> Adsquare Launches New Platform for OOH Campaign Planning and Activation https://www.exchangewire.com/blog/2021/05/04/adsquare-launches-new-platform-for-ooh-campaign-planning-and-activation/ Tue, 04 May 2021 10:06:23 +0000 https://www.exchangewire.com/?p=1518652 Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

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