Cross-Device Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cross-device/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 20 Aug 2024 11:42:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk https://www.exchangewire.com/blog/2024/08/21/nexxens-exclusive-automatic-content-recognition-data-is-now-available-on-the-trade-desk/ Wed, 21 Aug 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1762531 Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

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]]> Exploring the Booming Landscape of In-Game Advertising https://www.exchangewire.com/blog/2024/03/05/exploring-the-booming-landscape-of-in-game-advertising/ Tue, 05 Mar 2024 14:03:49 +0000 https://www.exchangewire.com/?p=1758582 Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising.

Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

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]]> Adsquare Partners with ID5 to Enhance Ad Relevance https://www.exchangewire.com/blog/2023/10/25/adsquare-partners-with-id5-to-enhance-ad-relevance/ Wed, 25 Oct 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1752704 ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability [...]

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]]> LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer https://www.exchangewire.com/blog/2023/09/06/lg-ad-solutions-announces-michael-hudes-as-new-chief-executive-officer/ Wed, 06 Sep 2023 08:16:59 +0000 https://www.exchangewire.com/?p=1750227 LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced the appointment of Michael Hudes as its new president and chief executive officer (CEO). Hudes will also serve as a member of the company's board of [...]

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]]> Blue Billywig & Applicaster Collaborate on Streaming TV App for Leading Regional Broadcaster https://www.exchangewire.com/blog/2023/05/11/blue-billywig-applicaster-collaborate-on-streaming-tv-app-for-leading-regional-broadcaster/ Thu, 11 May 2023 14:23:25 +0000 https://www.exchangewire.com/?p=1744638 Blue Billywig and Applicaster are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands.

Blue Billywig has worked with Omroep Brabant since 2009 to take their video [...]

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]]> CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten https://www.exchangewire.com/blog/2023/04/26/ctv-in-multichannel-media-strategies-interview-with-giovina-di-tonno-rakuten/ Wed, 26 Apr 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1743894 In association with Rakuten Advertising

In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

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]]> “The Opportunities are Endless”: The Present and Potential of Audio https://www.exchangewire.com/blog/2022/11/10/the-opportunities-are-endless-the-present-and-potential-of-audio/ Thu, 10 Nov 2022 14:06:13 +0000 https://www.exchangewire.com/?p=1736726 From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a [...]

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]]> Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion https://www.exchangewire.com/blog/2022/09/05/amobee-id5-partnership-enabled-boutique-wine-brand-gusbourne-to-increase-reach-conversion/ Mon, 05 Sep 2022 08:32:11 +0000 https://www.exchangewire.com/?p=1719461 ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of [...]

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]]> DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services https://www.exchangewire.com/blog/2022/03/03/doubleverify-earns-mrc-accreditation-across-its-suite-of-programmatic-targeting-services/ Thu, 03 Mar 2022 16:23:22 +0000 https://www.exchangewire.com/?p=1667689 DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
The following services are now accredited:

Fraud/IVT (SIVT and [...]

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]]> Anzu & Top Down Games Partner to Bring Advertisers into Roblox Hit All Star Tower Defense https://www.exchangewire.com/blog/2022/02/09/anzu-top-down-games-partner-to-bring-advertisers-into-roblox-hit-all-star-tower-defense/ Wed, 09 Feb 2022 14:25:46 +0000 https://www.exchangewire.com/?p=1660433 In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

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