Mariam Ahmad, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Mar 2024 11:52:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 How the DMA is Reshaping Ad Tech for Better or Worse https://www.exchangewire.com/blog/2024/03/28/how-the-dma-is-reshaping-ad-tech-for-better-or-worse/ Thu, 28 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1759120 With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

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]]> Opti Digital’s Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats https://www.exchangewire.com/blog/2024/03/25/opti-digitals-magali-quentel-reme-on-ai-sustainability-balancing-revenue-and-ux-and-innovative-ad-formats/ Mon, 25 Mar 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1758967 Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]

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]]> Playlists, Podcasts and Programmatic: The Future of Audio Advertising https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/ Thu, 21 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1758926 The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

Considering the success programmatic has seen across a myriad [...]

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]]> Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/ Tue, 19 Mar 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1758821 How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK.

The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

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]]> The Rise of Retail Media Networks https://www.exchangewire.com/blog/2024/03/14/the-rise-of-retail-media-networks/ Thu, 14 Mar 2024 13:20:26 +0000 https://www.exchangewire.com/?p=1758754 Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space?

It would be remiss to overlook ad tech’s current focus on the [...]

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]]> Exploring the Booming Landscape of In-Game Advertising https://www.exchangewire.com/blog/2024/03/05/exploring-the-booming-landscape-of-in-game-advertising/ Tue, 05 Mar 2024 14:03:49 +0000 https://www.exchangewire.com/?p=1758582 Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising.

Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

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]]> Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution https://www.exchangewire.com/blog/2024/02/27/jerry-daykin-on-bridging-brand-integrity-and-ad-tech-evolution/ Tue, 27 Feb 2024 10:30:59 +0000 https://www.exchangewire.com/?p=1758402 The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

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]]> Exploring the Programmatic Pulse of MENA https://www.exchangewire.com/blog/2024/02/23/exploring-the-programmatic-pulse-of-mena/ Fri, 23 Feb 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1758331 Are we witnessing the golden age of programmatic advertising in MENA?

Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

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]]> Basil Chua of Multiverse Partners on Navigating APAC’s Advertising Landscape https://www.exchangewire.com/blog/2024/02/23/basil-chua-of-multiverse-partners-on-navigating-apacs-advertising-landscape/ Fri, 23 Feb 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1758198 The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

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]]> The Rise of the Curation House https://www.exchangewire.com/blog/2024/02/21/the-rise-of-the-curation-house/ Wed, 21 Feb 2024 09:46:28 +0000 https://www.exchangewire.com/?p=1758256 Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world.

The Importance of Curation

First, let's [...]

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