Multi-Channel Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/multi-channel/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 14 Aug 2024 09:22:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations https://www.exchangewire.com/blog/2024/08/13/kevani-partners-with-viooh-to-launch-programmatic-sales-across-iconic-media-destinations/ Tue, 13 Aug 2024 14:30:00 +0000 https://www.exchangewire.com/?p=1762355 KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform.

This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]

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]]> France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics https://www.exchangewire.com/blog/2024/02/29/france-experiences-surge-in-travel-demand-ahead-of-2024-summer-olympics/ Thu, 29 Feb 2024 13:12:44 +0000 https://www.exchangewire.com/?p=1758525 Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring [...]

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]]> Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy https://www.exchangewire.com/blog/2023/09/21/digital-audio-advertising-a-vital-component-of-multi-channel-marketing-strategy/ Thu, 21 Sep 2023 13:02:50 +0000 https://www.exchangewire.com/?p=1750949 The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [...]

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]]> Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave https://www.exchangewire.com/blog/2023/07/17/coming-in-hot-first-bus-launches-national-summer-campaign-in-collaboration-with-the7stars-and-madebrave/ Mon, 17 Jul 2023 12:00:25 +0000 https://www.exchangewire.com/?p=1748325 the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [...]

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]]> How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden https://www.exchangewire.com/blog/2023/07/05/how-ctv-is-reshaping-the-marketing-landscape-qa-with-arla-foods-lucy-gausden/ Wed, 05 Jul 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1747720 In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]

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]]> Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt https://www.exchangewire.com/blog/2023/05/31/multi-channel-a-holistic-approach-to-targeting-qa-with-edmund-mullins-stackadapt/ Wed, 31 May 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1745521 With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

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