In-Game Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/in-game/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 16 Oct 2024 12:02:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model https://www.exchangewire.com/blog/2024/10/16/adinmo-survey-reveals-72-of-mobile-games-makers-adopting-hybrid-monetisation-model/ Wed, 16 Oct 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1763935 AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games. 

The study charts the continued growth [...]

The post AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model appeared first on ExchangeWire.com.

]]> Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising https://www.exchangewire.com/blog/2024/07/02/anzu-cedara-launch-first-to-market-media-sustainability-solution-for-intrinsic-in-game-advertising/ Tue, 02 Jul 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761365 Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]

The post Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising appeared first on ExchangeWire.com.

]]> Voodoo Partners with AppHarbr by GeoEdge to Level Up In-Game Ad Quality https://www.exchangewire.com/blog/2024/04/09/voodoo-partners-with-appharbr-by-geoedge-to-level-up-in-game-ad-quality/ Tue, 09 Apr 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1759324 AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]

The post Voodoo Partners with AppHarbr by GeoEdge to Level Up In-Game Ad Quality appeared first on ExchangeWire.com.

]]> Acquisition of Bidstack Ltd & All Operating Subsidiaries https://www.exchangewire.com/blog/2024/03/25/acquisition-of-bidstack-ltd-all-operating-subsidiaries/ Mon, 25 Mar 2024 10:19:04 +0000 https://www.exchangewire.com/?p=1758996 The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]

The post Acquisition of Bidstack Ltd & All Operating Subsidiaries appeared first on ExchangeWire.com.

]]> AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform https://www.exchangewire.com/blog/2024/03/14/adinmo-combines-player-data-multi-format-support-to-become-the-most-integrated-ingameplay-platform/ Thu, 14 Mar 2024 14:32:14 +0000 https://www.exchangewire.com/?p=1758768 AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement. 

The comprehensive InGamePlay SDK gives [...]

The post AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform appeared first on ExchangeWire.com.

]]> APAC’s Biggest Programmatic Trends for 2024  https://www.exchangewire.com/blog/2024/03/07/apacs-biggest-programmatic-trends-for-2024/ Thu, 07 Mar 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1758607 In association with StackAdapt

In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

The post APAC’s Biggest Programmatic Trends for 2024  appeared first on ExchangeWire.com.

]]> Exploring the Booming Landscape of In-Game Advertising https://www.exchangewire.com/blog/2024/03/05/exploring-the-booming-landscape-of-in-game-advertising/ Tue, 05 Mar 2024 14:03:49 +0000 https://www.exchangewire.com/?p=1758582 Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising.

Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

The post Exploring the Booming Landscape of In-Game Advertising appeared first on ExchangeWire.com.

]]> Advertising in Gaming 2024 – Q&A with WeGame2 https://www.exchangewire.com/blog/2024/03/04/advertising-in-gaming-2024-qa-with-wegame2/ Mon, 04 Mar 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1758552 In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead.

What are the key industry [...]

The post Advertising in Gaming 2024 – Q&A with WeGame2 appeared first on ExchangeWire.com.

]]> AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer https://www.exchangewire.com/blog/2024/02/27/adinmo-appoints-contextual-tech-guru-as-chief-product-technology-officer/ Tue, 27 Feb 2024 15:00:16 +0000 https://www.exchangewire.com/?p=1758440 AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

The post AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer appeared first on ExchangeWire.com.

]]> NumberEight & Adverty Collaborate with McDonald’s to Achieve a 58% Uplift in Brand Preference https://www.exchangewire.com/blog/2024/01/22/numbereight-adverty-collaborate-with-mcdonalds-to-achieve-a-58-uplift-in-brand-preference/ Mon, 22 Jan 2024 14:30:00 +0000 https://www.exchangewire.com/?p=1757441 NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

The post NumberEight & Adverty Collaborate with McDonald’s to Achieve a 58% Uplift in Brand Preference appeared first on ExchangeWire.com.

]]>