Web3 Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/web3/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 11 Oct 2023 14:32:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Klarna Reveals AI Shopping Tool; Utah Files Lawsuit Against TikTok https://www.exchangewire.com/blog/2023/10/12/klarna-reveals-ai-shopping-tool-utah-files-lawsuit-against-tiktok/ Thu, 12 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751741 In today's ExchangeWire news digest: Klarna reveals a new shopping feature powered by AI; TikTok faces legal action in Utah; and RepubliK raises USD$6m ($4.8m) in a seed funding round.

Klarna releases new AI-powered shopping tool

Buy-now-pay-later firm, Klarna, is releasing a [...]

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]]> Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC https://www.exchangewire.com/blog/2023/08/09/microsoft-and-aptos-partner-gaming-revenue-growth-slows-in-apac/ Wed, 09 Aug 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1749429 In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

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]]> Yahoo Academy Announces Class of 2023 https://www.exchangewire.com/blog/2023/07/06/yahoo-academy-announces-class-of-2023/ Thu, 06 Jul 2023 12:48:19 +0000 https://www.exchangewire.com/?p=1747862 Yahoo is proud to announce the 40 outstanding emerging leaders who have been chosen from a record 250 entries to participate in the Yahoo Academy 2023 programme.

Now in its 12th year, the Yahoo Academy remains the industry’s leading talent-building initiative. [...]

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]]> Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption https://www.exchangewire.com/blog/2023/06/28/google-accused-of-breaching-video-ad-deal-standards-near-alibaba-cloud-partner-to-accelerate-web3-adoption/ Wed, 28 Jun 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747579 In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]

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]]> TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech https://www.exchangewire.com/blog/2023/06/22/tiktok-readies-project-s-to-tap-into-online-shopping-google-sued-for-monopolising-ad-tech/ Thu, 22 Jun 2023 06:32:06 +0000 https://www.exchangewire.com/?p=1747424 In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins.

TikTok to expand its retail offerings

TikTok is reportedly developing “Project S”, [...]

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]]> Google Ad Tech May Break Up; Apple Threaten to Ban Damus Over Bitcoin Tipping https://www.exchangewire.com/blog/2023/06/15/google-ad-tech-may-break-up-apple-threaten-to-ban-damus-over-bitcoin-tipping/ Thu, 15 Jun 2023 09:34:54 +0000 https://www.exchangewire.com/?p=1746514 In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

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]]> ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon https://www.exchangewire.com/blog/2023/06/07/ats-london-2023-exploring-the-intersection-of-web3-and-law-with-flavia-kenyon/ Wed, 07 Jun 2023 14:00:02 +0000 https://www.exchangewire.com/?p=1746040 As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

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]]> Commerce Meets Web3 – What Happens Next? https://www.exchangewire.com/blog/2023/05/25/commerce-meets-web3-what-happens-next/ Thu, 25 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744942 It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]

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]]> Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt https://www.exchangewire.com/blog/2023/05/03/innovation-is-making-digital-advertising-more-powerful-qa-with-rafa-ruigomez-stackadapt/ Wed, 03 May 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1744112 In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies.

How are [...]

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]]> The MadTech Sketch: Are NFTs the Future of Brand Loyalty? https://www.exchangewire.com/blog/2023/04/19/are-nfts-the-future-of-brand-loyalty/ Wed, 19 Apr 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1743726 The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers.

Web3 has always struggled with real-world [...]

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