UX Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ux/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 25 May 2022 08:19:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 How Ad Tech Can Benefit From Human-Centric Design https://www.exchangewire.com/blog/2022/05/25/how-ad-tech-can-benefit-from-human-centric-design/ Wed, 25 May 2022 08:00:43 +0000 https://www.exchangewire.com/?p=1694002 Ahead of ATS London 2022, Wa'el Aboutanos, director of business development in EMEA at Sharethrough, explains the benefits of human-centric design, how it can be implemented to improve existing formats, and why it will be important to building the advertising [...]

The post How Ad Tech Can Benefit From Human-Centric Design appeared first on ExchangeWire.com.

]]> Merkle B2B Announces Integration of gyro and Merkle | DWA https://www.exchangewire.com/blog/2022/01/20/merkle-b2b-announces-integration-of-gyro-and-merkle-dwa/ Thu, 20 Jan 2022 14:08:01 +0000 https://www.exchangewire.com/?p=1654845 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in [...]

The post Merkle B2B Announces Integration of gyro and Merkle | DWA appeared first on ExchangeWire.com.

]]> BidMind by Fiksu Releases a Full List of Key Updates to its Platform https://www.exchangewire.com/blog/2021/03/04/bidmind-by-fiksu-releases-a-full-list-of-key-updates-to-its-platform/ Thu, 04 Mar 2021 13:00:20 +0000 https://www.exchangewire.com/?p=1459607 The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

The post BidMind by Fiksu Releases a Full List of Key Updates to its Platform appeared first on ExchangeWire.com.

]]> Picnic Media Continues To Scale Up With Ex-Captify Hire https://www.exchangewire.com/blog/2020/05/18/picnic-media-continues-to-scale-up-with-ex-captify-hire/ Mon, 18 May 2020 12:18:43 +0000 https://www.exchangewire.com/?p=1228455 Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]

The post Picnic Media Continues To Scale Up With Ex-Captify Hire appeared first on ExchangeWire.com.

]]> Ogury Launches Interactive Ad Format Video Chooser https://www.exchangewire.com/blog/2020/04/28/ogury-launches-interactive-ad-format-video-chooser/ Tue, 28 Apr 2020 15:00:24 +0000 https://www.exchangewire.com/?p=1213566 Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most [...]

The post Ogury Launches Interactive Ad Format Video Chooser appeared first on ExchangeWire.com.

]]> Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience https://www.exchangewire.com/blog/2020/03/10/crumbling-cookies-will-be-good-for-user-privacy-next-task-improving-the-web-experience/ Tue, 10 Mar 2020 09:00:29 +0000 https://www.exchangewire.com/?p=1176116 In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves [...]

The post Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience appeared first on ExchangeWire.com.

]]> Why It’s Important for Marketers to Embrace UX https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/ Mon, 25 Feb 2019 13:00:22 +0000 https://www.exchangewire.com/?p=964205 In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

The post Why It’s Important for Marketers to Embrace UX appeared first on ExchangeWire.com.

]]>