Technology Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/technology/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 28 Aug 2024 08:52:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation https://www.exchangewire.com/blog/2024/08/28/algorix-migrates-to-google-cloud-leverages-advanced-ai-machine-learning-tools-to-drive-innovation/ Wed, 28 Aug 2024 08:52:11 +0000 https://www.exchangewire.com/?p=1762631 AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [...]

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]]> Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends  https://www.exchangewire.com/blog/2024/07/04/cannes-lions-2024-tech-highlights-federico-salvitti-of-mint-on-six-transformative-advertising-trends/ Thu, 04 Jul 2024 14:24:17 +0000 https://www.exchangewire.com/?p=1761432 Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

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]]> PubMatic Announces Promotion of Frankie Warne to Senior Director, Advertiser Solutions, UK  https://www.exchangewire.com/blog/2024/06/04/pubmatic-announces-promotion-of-frankie-warne-to-senior-director-advertiser-solutions-uk/ Tue, 04 Jun 2024 13:24:47 +0000 https://www.exchangewire.com/?p=1760678 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (June 4th, 2024) announced that Frankie Warne has been promoted to the position of senior director, advertiser solutions, UK. In this new role, Frankie Warne will be [...]

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]]> Yahoo Academy Announces Class of 2024 https://www.exchangewire.com/blog/2024/04/18/yahoo-academy-announces-class-of-2024/ Thu, 18 Apr 2024 07:57:51 +0000 https://www.exchangewire.com/?p=1759579 Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme. 

Now in its 13th year, the Yahoo Academy has a stellar track record as [...]

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]]> Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community https://www.exchangewire.com/blog/2024/04/10/strengthening-ad-tech-advocacy-teqblaze-joins-the-prebid-community/ Wed, 10 Apr 2024 11:13:27 +0000 https://www.exchangewire.com/?p=1759405 TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products.

By joining the Prebid community, TeqBlaze gains [...]

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]]> Roland Smertnig Joins Zeotap as Senior Advisor & Shareholder, Bolstering Zeotap’s Market Strategy in Global Banking Sector https://www.exchangewire.com/blog/2024/04/10/roland-smertnig-joins-zeotap-as-senior-advisor-shareholder-bolstering-zeotaps-market-strategy-in-global-banking-sector/ Wed, 10 Apr 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1759369 Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief [...]

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]]> Playlists, Podcasts and Programmatic: The Future of Audio Advertising https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/ Thu, 21 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1758926 The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

Considering the success programmatic has seen across a myriad [...]

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]]> Ad Tech’s Role in the 2024 Electoral Arena https://www.exchangewire.com/blog/2024/01/29/ad-techs-role-in-the-2024-electoral-arena/ Mon, 29 Jan 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1757632 As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process?

In the landscape [...]

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]]> Women Lifting Women Initiative Expands with Launch of Mentorship Programme https://www.exchangewire.com/blog/2023/11/28/women-lifting-women-initiative-expands-with-launch-of-mentorship-programme/ Tue, 28 Nov 2023 15:26:17 +0000 https://www.exchangewire.com/?p=1754343 The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

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]]> Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising https://www.exchangewire.com/blog/2023/11/15/butler-tills-scott-ensign-on-harnessing-curation-for-quality-driven-advertising/ Wed, 15 Nov 2023 15:04:08 +0000 https://www.exchangewire.com/?p=1753741 As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

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