Singapore Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/apac/singapore/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 08 Nov 2024 12:58:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers https://www.exchangewire.com/blog/2024/11/08/feel-the-pulse-yahoo-dsp-study-reveals-insights-into-the-minds-of-singapore-marketers/ Fri, 08 Nov 2024 12:58:55 +0000 https://www.exchangewire.com/?p=1764683 The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. 

Unveiled at Yahoo’s [...]

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]]> Pixalate Accelerates Growth in Asia-Pacific https://www.exchangewire.com/blog/2024/06/12/pixalate-accelerates-growth-in-asia-pacific/ Wed, 12 Jun 2024 08:38:46 +0000 https://www.exchangewire.com/?p=1760852 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. 

Alvin Ling, a Singapore native with 20+ years of [...]

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]]> IAS Report – The State of Brand Safety in Singapore https://www.exchangewire.com/blog/2024/05/28/ias-report-the-state-of-brand-safety-in-singapore/ Tue, 28 May 2024 14:04:49 +0000 https://www.exchangewire.com/?p=1760543 Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising.

Brand safety remains a priority for marketers across the [...]

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]]> Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’ https://www.exchangewire.com/blog/2024/05/17/yahoo-academy-culminates-with-a-toughest-ever-pitch-off-for-australian-charity-musicians-making-a-difference/ Fri, 17 May 2024 08:12:28 +0000 https://www.exchangewire.com/?p=1760364 Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).  

Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

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]]> Cookies or not, programmatic ad spending is expected to grow in Asia in 2024 https://www.exchangewire.com/blog/2023/11/10/cookies-programmatic-ad-spending-expected-grow-asia-2024/ Fri, 10 Nov 2023 02:00:00 +0000 https://www.exchangewire.com/?p=1753993 In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers.

Programmatic advertising stands out as a vital digital asset within [...]

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]]> GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe https://www.exchangewire.com/blog/2023/10/04/getgo-reports-300-rise-in-revenue-meta-contemplates-ad-free-subscription-in-europe/ Wed, 04 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751322 In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site.

GetGo revenue soared in 2022

Singapore’s [...]

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]]> James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore https://www.exchangewire.com/blog/2023/09/20/james-parker-miq-programmatic-in-ctv-user-privacy-sustainability-and-ats-singapore/ Wed, 20 Sep 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1750828 MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more.

Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]

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]]> IMDA Introduces Online Safety Code; Threads’ DAUs Halve https://www.exchangewire.com/blog/2023/07/19/imda-introduces-online-safety-code-threads-daus-halve/ Wed, 19 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1748395 In today's ExchangeWire news digest: Singapore's IMDA introduces the Online Safety Code; Threads sees its daily active users more than halve; and Spain fines Amazon and Apple for an anticompetitive agreement.

Singapore imposes online safety code

The Infocomm Media Development Authority (IMDA) [...]

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]]> FTC Pause on Microsoft-Activision Dismissed; Temasek’s Value Falls https://www.exchangewire.com/blog/2023/07/12/ftc-pause-on-microsoft-activision-dismissed-temaseks-value-falls/ Wed, 12 Jul 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1747953 In today's ExchangeWire news digest: a US judge dismisses the FTC's request for a preliminary injunction against Microsoft's purchase of Activision Blizzard; Singapore-based investment giant Temasek sees its value decline; and OpenAI announces a new team for the safe development [...]

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]]> IAS –  “Why the future of marketing must be inclusive” https://www.exchangewire.com/blog/2023/04/04/ias-why-the-future-of-marketing-must-be-inclusive/ Tue, 04 Apr 2023 11:49:51 +0000 https://www.exchangewire.com/?p=1743436 Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising.

This study explores why diversity matters in advertising and measures how [...]

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