dmexco Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/dmexco/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 26 Sep 2024 09:41:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media https://www.exchangewire.com/blog/2024/09/25/dmexco-2024-innovation-applying-ai-and-the-rise-of-retail-media/ Wed, 25 Sep 2024 11:03:24 +0000 https://www.exchangewire.com/?p=1763283 DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down?

As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]

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]]> Smile Wanted is Thrilled to be Heading to DMEXCO 2023 https://www.exchangewire.com/blog/2023/09/12/smile-wanted-is-thrilled-to-be-heading-to-dmexco-2023/ Tue, 12 Sep 2023 11:53:54 +0000 https://www.exchangewire.com/?p=1750444 Smile Wanted is a private exchange based on a proprietary traffic-shaping AI.  It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences. 

Smile Wanted stands out as the one and only independent [...]

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]]> El proveedor de tecnología de publicidad en vídeo en línea AdPlayer.Pro informa los resultados del segundo trimestre de 2023 https://www.exchangewire.com/blog/2023/09/07/el-proveedor-de-tecnologia-de-publicidad-en-video-en-linea-adplayer-pro-informa-los-resultados-del-segundo-trimestre-de-2023/ Thu, 07 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750020 AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo digital, ha publicado los resultados del segundo trimestre de 2023 de la empresa.

Según el anuncio, en el segundo trimestre de 2023 AdPlayer.Pro continuó mejorando sus soluciones tecnológicas clave, es [...]

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]]> AdPlayer.Pro Online Video Advertising Tech Provider Reports Q2 2023 Results https://www.exchangewire.com/blog/2023/09/07/adplayer-pro-online-video-advertising-tech-provider-reports-q2-2023-results/ Thu, 07 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750000 AdPlayer.Pro, an international provider of digital video advertising tech solutions, has released the company’s Q2 2023 results.

According to the announcement, in Q2 2023 AdPlayer.Pro proceeded with the further enhancement of its key tech solutions, i.e. the ad-enabled video player, as [...]

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]]> First-id Delighted to Attend this Year’s DMEXCO https://www.exchangewire.com/blog/2023/09/05/first-id-delighted-to-attend-this-years-dmexco/ Tue, 05 Sep 2023 15:35:04 +0000 https://www.exchangewire.com/?p=1750028 First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany. 

As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]

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]]> AlgoriX to Unveil New Prebid SaaS Solution at DMEXCO 2023 https://www.exchangewire.com/blog/2023/09/05/algorix-to-unveil-new-prebid-saas-solution-at-dmexco-2023/ Tue, 05 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1749974 AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [...]

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]]> DMEXCO 2022: What the Industry Thought https://www.exchangewire.com/blog/2022/09/29/dmexco-2022-what-the-industry-thought/ Thu, 29 Sep 2022 08:00:00 +0000 https://www.exchangewire.com/?p=1725901 Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing.
But what did the attendees make of the event? What were [...]

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]]> DMEXCO is Back: Here’s Everything You Need to Know https://www.exchangewire.com/blog/2022/09/20/dmexco-is-back-what-you-need-to-know/ Tue, 20 Sep 2022 08:00:14 +0000 https://www.exchangewire.com/?p=1723900 DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [...]

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]]> Impact Celebrates One Year in Germany as it Continues its Strategic Expansion https://www.exchangewire.com/blog/2021/07/29/impact-celebrates-one-year-in-germany-as-it-continues-its-strategic-expansion/ Thu, 29 Jul 2021 11:06:29 +0000 https://www.exchangewire.com/?p=1584373 The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

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]]> 9 Wild Predictions for MadTech & More https://www.exchangewire.com/blog/2020/09/17/9-wild-predictions-madtech-more/ Thu, 17 Sep 2020 08:00:47 +0000 https://www.exchangewire.com/?p=1315748 It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

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