LATAM Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/latam/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 10 Apr 2024 10:48:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taptap Launches in Brazil with the Appointment of Andrea Orsolon as VP of Business Development https://www.exchangewire.com/blog/2024/04/10/taptap-launches-in-brazil-with-the-appointment-of-andrea-orsolon-as-vp-of-business-development/ Wed, 10 Apr 2024 10:48:04 +0000 https://www.exchangewire.com/?p=1759390 Taptap Digital, a leading area-based omnichannel marketing platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies, launches in Brazil with the appointment of Andrea Orsolon as VP [...]

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]]> Hivestack anuncia una asociación clave con Grupo Expansión para exteriores digitales programáticos (DOOH) en México. https://www.exchangewire.com/blog/2023/10/11/hivestack-anuncia-una-asociacion-clave-con-grupo-expansion-para-exteriores-digitales-programaticos-dooh-en-mexico/ Wed, 11 Oct 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1751681 Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una asociación con Grupo Expansión, un importante propietario de medios omnicanal en América Latina que conecta audiencias con marcas a través [...]

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]]> Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico https://www.exchangewire.com/blog/2023/10/11/hivestack-announces-key-partnership-with-grupo-expansion-for-programmatic-digital-out-of-home-dooh-in-mexico/ Wed, 11 Oct 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1751675 Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]

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]]> Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico https://www.exchangewire.com/blog/2023/07/12/grupo-imu-appoints-hivestack-as-its-first-supply-side-platform-for-programmatic-digital-out-of-home-in-mexico/ Wed, 12 Jul 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1747968 Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the [...]

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]]> The Great Outdoors: the Global Growth of OOH https://www.exchangewire.com/blog/2023/03/09/the-great-outdoors-the-global-growth-of-ooh/ Thu, 09 Mar 2023 14:17:40 +0000 https://www.exchangewire.com/?p=1742644 In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region.

Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

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]]> Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home https://www.exchangewire.com/blog/2023/03/01/winkel-media-selects-hivestack-as-supply-side-platform-partner-for-programmatic-digital-out-of-home/ Wed, 01 Mar 2023 16:20:31 +0000 https://www.exchangewire.com/?p=1742349 Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]

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]]> Netflix to Bolster Gaming Division with Ubisoft Partnership; Meta Pulls Plug on Responsible Innovation team https://www.exchangewire.com/blog/2022/09/12/netflix-to-bolster-gaming-division-with-ubisoft-partnership-meta-pulls-plug-on-responsible-innovation-team/ Mon, 12 Sep 2022 09:50:45 +0000 https://www.exchangewire.com/?p=1721937 In today's ExchangeWire news digest: Netflix partners with Ubisoft to bring three mobile games under its gaming division; Meta shuts down its Responsible Innovation team; and Shopee-owner Sea prepares to close offices across Latin America while cutting staff in Shanghai.
 
Netflix [...]

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]]> BidMind is Now Available in Latin America https://www.exchangewire.com/blog/2022/06/30/bidmind-is-now-available-in-latin-america/ Thu, 30 Jun 2022 08:05:57 +0000 https://www.exchangewire.com/?p=1706130 BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

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]]> smartclip LATAM by ShowHeroes Group Starts Operating Under the Premium Brand ShowHeroes Throughout Latin America https://www.exchangewire.com/blog/2022/03/15/smartclip-latam-by-showheroes-group-starts-operating-under-the-premium-brand-showheroes-throughout-latin-america/ Tue, 15 Mar 2022 16:46:20 +0000 https://www.exchangewire.com/?p=1671116 ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats [...]

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]]> ShowHeroes Group Continues its Global Expansion by Launching in the US and Acquiring smartclip LATAM  https://www.exchangewire.com/blog/2022/02/02/showheroes-group-continues-its-global-expansion-by-launching-in-the-us-and-acquiring-smartclip-latam/ Wed, 02 Feb 2022 09:52:45 +0000 https://www.exchangewire.com/?p=1658385 ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth by launching in the US and LATAM markets with the smartclip LATAM acquisition. 
The smartclip LATAM acquisition marks the group's fifth [...]

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