Spain Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/spain/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 03 Oct 2024 11:31:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Invibes Advertising Strengthens its Management Team in Spain https://www.exchangewire.com/blog/2024/10/03/invibes-advertising-strengthens-its-management-team-in-spain/ Thu, 03 Oct 2024 11:29:11 +0000 https://www.exchangewire.com/?p=1763577 Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients. 

In Spain, CEO Jorge Palacios has announced the [...]

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]]> Opti Digital: Liderazgo y expansión en el mercado Español de Ad Tech https://www.exchangewire.com/blog/2024/06/26/opti-digital-liderazgo-y-expansion-en-el-mercado-espanol-de-ad-tech/ Wed, 26 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761202 Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial.

Opti Digital alcanza [...]

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]]> Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire https://www.exchangewire.com/blog/2022/05/31/power-shifting-from-big-tech-to-the-open-web-new-research-from-smart-exchangewire/ Tue, 31 May 2022 08:00:00 +0000 https://www.exchangewire.com/?p=1696243 Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners.
Coupling original quantitative [...]

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]]> The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange https://www.exchangewire.com/blog/2022/05/11/the-evolution-of-spanish-ad-tech-interview-with-mario-torija-index-exchange/ Wed, 11 May 2022 13:34:10 +0000 https://www.exchangewire.com/?p=1690608 Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years.
How is [...]

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